How to Use Marketing Aims & Objectives (AF2) for BTEC National Business Unit 2

AF2 (Marketing Aims and Objectives) is the focus for this second livestream designed to help BTEC National Business students maximise their marks in the Unit 2 assessment.

LIVESTREAM TIMESTAMPS
0:00 Countdown and introduction
4:53 AF2 What the mark scheme requires
6:36 Difference between aims and objectives
7:29 Shine Beauty case study
12:21 Advice from examiners on SMART objectives
14:48 Example objectives for Shine Beauty
19:36 Tips on how to write objectives in Unit 2
21:06 Worked examples for Shine Beauty
31:22 Summary

Download the Shine Beauty case study we're using for this series of livestreams here:

Download our two-page A4 Unit 2 notes template here:

Looking for some extra Unit 2 practice case studies? Try these:

Charming Chocolate (Chocolate Bars):

Muttley (Dog Food)

[khizarmir]

When are you gonna go live for reseats in May

[laegis_]

Hey, my teacher says that in the aims and objectives I can simply state an aim of 'Increase brand awareness' and evaluate from there without being specific. However your videos focus more on writing only objectives instead of aims. Do you think aims would still be appropriate if it comes to not knowing what to put for an objective?

[KarinKB]

Thanks again Jim. Brilliant help for our students!

[soob]

Hey, thank you for this. I’m taking my first exam next week and I find it really difficult to understand how to do the gantt chart.

[LukeMisan]

you mentioned that the aims are already given to us in part b. does this mean it is just a case of copying them when we write our aims and objectives and should we add a third if there isn't a third one given or is 2 enough. thanks

[A__]

Hi, thank you for answering my question although I accidentally wrote it wrong. I wrote a basic and non-specific objective so I could see if the structure was okay to then personalise depending on the business in whatever exam I go into. Therefore for this example exam I would’ve said, spend £10, 000 on television advertising about new beauty technologies on beauty television channels over 3 months. I just wanted to know and double check if I could say spend a certain amount as all the previous examples were about increasing percentages and customers which is therefore why I used a generic objective. Sorry for the misunderstanding

[charlieburrows]

17:58 how come it’s for the first 2 months and not the 6 months?

[justtbee]

Hiya, i was just wondering will there be a finance btec exam session? The exam is on Monday the 15th of Januray

[loganwest]

are all the worked examples across your livestreams MB4?

loving the streams!

[elixty___]

is this exact case study for the exam in two days???

[leonsilver]

Hi there, I'm Just wondering How do I revise for this, because i'm retaking it Next week, and i've been struggling revising for it.