Conversion Rate Optimization Explained: Why Changing A Single Landing Page Element Doesn't Work

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I see people make this conversion rate optimization mistake ALL the time. They change a button, a color, or something else on a landing page and expect conversions to magically increase. Then they scratch their heads and pull their hair out when their efforts to increase website conversion rates fail.

Conversion optimization is about understanding why people buy. If you want to increase website conversion rates, tap into the pains your customers are experiencing and present the best possible solutions for those pains. That's the secret sauce that will give you amazing results.

00:00 - Start
00:28 - The Traditional Approach To CRO
01:15 - What Is Conversion Optimization About?
02:03 - How To Increase Website Conversion Rates
03:10 - The End

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