8 Reasons Why Your Conversion Rate Is Low

Struggling to understand why your website’s conversion rate is so low? Looking for advice on how to increase your conversion rate?

Well, you’ve come to the right place.

In this video, I'll walk you through the 8 key areas that might be causing your conversion rate to be low and the practical steps you can take to optimise your conversion rate to help your business reach its selling potential.

I'll begin by taking you through why the conversion rate is the most important metric for your site, and why improving it should be at the forefront of all your key performance indicator targets.
I then explore the 8 reasons why your conversion rate might suck, from attracting the wrong traffic to the trustworthiness of your website.

By examining each of these reasons in detail, you will learn how to troubleshoot the causes of your website’s own low conversion rate, and gain insight on the steps you can take to improve it. This, in turn, should lead to a higher amount of sales or lead generation and optimise your website to perform at its full potential,

Trust me, there is a lot of great conversion rate advice here, but you’ll have to watch the video to find out more.

📄 Related Reading
33 Ways to Increase Your Conversion Rate

⏲ Timestamps
00:00 — What's in This Video?
00:30 — Why Conversion Rate is Important
01:49 — Reason One
04:26 — Reason Two
06:39 — Reason Three
08:00 — Reason Four
10:48 — Reason Five
12:57 — Reason Six
14:52 — Reason Seven
16:42 — Reason Eight

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #IncreaseConversionRate #CRO #IncreaseSales #IncreaseLeads

[ExposureNinja]

⏲ Timestamps
00:00 — What's in This Video?
00:30 — Why Conversion Rate is Important
01:49 — Reason One
04:26 — Reason Two
06:39 — Reason Three
08:00 — Reason Four
10:48 — Reason Five
12:57 — Reason Six
14:52 — Reason Seven
16:42 — Reason Eight

[fumetsuresearch]

1. Wrong target audience.
2. Wrong traffic channel.
3. Website doesn't state what people want.
4. Using wrong offer in sales funnel.
5. Website looks bad (design) or is not mobile friendly.
6. Website doesn't look trustworthy (reviews/social proof).
7. Website loads too slow.
8. Website is stale (old).

Thanks man 👏🏿 you're an inspiration for my channel as well 🇯🇲

[isabellegrutman]

Thank you for the informative video. It helped a lot being a small business.

[diepolitischeseitekritisch]

Very interesting and helpful... Thank you, Mate. 🙏

[jonathanwood]

My biggest peeve is when a users experience is interrupted. whether its invasive advertising, like a certain news media network i know, or calls to action, or whatever. If you're going to use a pop up have it triggered before or after i have had time to read the article. In my day it was considered extremely rude to interrupt a users browsing experience. lol

[annabaresources]

Nice video. Stumbled across it randomly, keep up the good work!

[Adrian_Marmy]

In regards to website's user experience: I immediately leave a site if it shoves pop ups in my face like after a few seconds. If they on top of it purposely chose a low contrast for the close button or "cloak" it in any other way then I will block the site so I prevent myself from accidentally ending up on it ever again. ^^ I really hate pop-ups. I think they should be forbidden. I know they work but I for the life of me don't understand how it makes people convert. 😆

Another thing is sound on a website. Some websites have a sound when their chatbot pops up 😜

Great video! 😊

[winstonmetalcore]

Been following you for a while now! Good content!!!

[forresttter]

Fantastic video as always, thanks Tim.

[TheCriticalChris]

This was very concise and informative, thanks, Ninja! -Chris

[isabellegrutman]

My biggest peeve is when a site does not get to the point. Long text paragraphs etc... put me off. I like a site that is short and sweet to the point.

[alisonpilkington]

I've just started reading your book and thought I would take a peep at Youtube too.
In both cases I love your style of presentation. You make something potentially overwhelming seem like fun!

To answer your question, it has to be getting hit with a pop-up box within 2 seconds of arriving on a home page.. wtf? How the hell do I decide I want to subscribe to a newsletter if I've not even had a chance to see what the company is all about.. crazy and annoying.

[ExposureNinja]

❓ *What's your conversion rate right now?* What are you doing to increase it?

[dianegrant]

I have to say that my least favorite thing to come across and that will cause me to bounce very quickly, is when I am in the research phase of a purchase, I am asked immediately to submit my email address in order to even look at the details of the website. Guaranteed to bounce. I feel like it's just a gross invasion of privacy.

[FlowerRFabulous]

I think you might be one of my favorite humans