One e-Commerce Hack That Will Increase Your Sales

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No matter how good your product is or how great your marketing is, if shoppers can't afford your product sales are going to tank.

Today I'm going to share with you an e-commerce hack that has the potential to unlock increased sales. It doesn't require any technical knowledge and not only can it attract more customers, but it can also help you retain them as clients for a much longer period.

When you have an e-commerce shop there are only so many levers that you can pull in order to increase your conversions. The things that you can typically do are: improve your conversions by doing CRO, recovering abandoned carts by having great email marketing strategy, and things like that.

While these things are great and they do make a big difference if your ideal buyers can't afford your product you're going to struggle to just get a handful of conversions.

Just so you have an idea, according to a study by Oberlo, on average only 1.94% of e-commerce website visits convert into a purchase, and 69.57% of shopping carts are abandoned. That's a lot of people abandoning those carts.

Today I want to show you a payment method that you can offer to buyers. Pay in 4 with PayPal. Pay in 4 allows your customers to split large purchases into four payments, interest free, and with no late fees. It's a great way for your customers to increase financial flexibility and access credit without paying interest, late fees, or applying for a credit card.

One of the biggest advantages of Pay in 4 is that you'll be paid upfront, while your customers can pay later. Offering this payment method won't have any additional cost to you if you're already using PayPal. So you're not really taking any additional risks. The industry is growing fast, with 37.7% of US consumers choosing the option as of July 2020.

Here are some tips for you when implementing Pay in 4 in your e-commerce store. Pay in 4 is super easy to integrate and activate. If you're already using PayPal for your business you already have access to Pay in 4, and there are no extra steps for merchants to integrate.

► Make sure that customers can see this payment method is available so that way they know.
► Add the logo or approved messaging next to your add to cart button.
► Display this payment option on the product page.
► Include Pay in 4 approved messaging on your checkout.
► Encourage your customers to complete purchases by testing different placements of this messaging.
► Try out exit-intent popups that are triggered when customers are leaving the checkout telling them about this payment option.
► Keep an eye out for the same strategic metrics that will tell you how well Pay in 4 is working for you. And that's your overall conversion rates, your total sales, your cart abandonment rates, your average order value, your customer lifetime value.

If you're worried about the technical implementation of Pay in 4 messaging on your website you can add the dynamic pay later messaging to your site with a single integration offered by PayPal. This dynamic messaging will display a more relevant pay later offer to your customers. These metrics should be affected when you compare customers who use Pay in 4 against people who bought using other payment methods.

A recent survey by C+R Research revealed that 51% of consumers say that they use buy now, pay later services during the pandemic in the United States. This is especially relevant if you're targeting Millennials and Generation Z customers. According to online study commissioned by PayPal, 28% of consumers ages 18-39 are more likely to shop at a merchant again if they offer buy now, pay later option.

Research conducted by Forrester and commissioned by PayPal in November, 2020 shows that among B-to-C merchants they interviewed 21% of their organization's online sales come from a buy now, pay later solution.

Now, if you have any questions about Pay in 4 leave a comment below and I'll make sure I answer it and help you out. Try it out. Your conversions should go up.

#Entrepreneurship #DigitalMarketing #eCommerce

[waleedgohar]

Neil with a serious face in the thumbnail- He is testing the click-through rate. Genius marketer!

[ChrisProutyVideos]

Thanks for sharing this. For people with high-ticket offers, this gives their prospects and clients a lot of flexibility and should increase conversions and sales.

[miimcollection]

It's a great idea! Was going to do this a while ago for our online clothing store and forgot about it. Thanks for the reminder 💎

[daymorningworkchallenge]

Sir thank you but how to start question i can't understand very knowledgeable season thank you sir

[MarketingHarry]

One simple hack that can help you make better sales! Great. 👍

[bernadetteross]

Good thing I found this channel. Very informative. Aspiring entrepreneur here. BTW, I always hear about Fulfillman and CJ. Do you have any ideas about this guys?

[TheresaCampbellBoss]

how does this service compare to afterpay, affirm and sezzle?

[DavidKan]

Hi Neil, great information there. One question, what would you if your PayPal account got suspended with no possibility of reactivation?

[romeromilian]

Is Paypal Pay in 4 is available for Canada or is only for the US?

[hussamhalawi]

Hi
Thanks a lot for sharing that important hack, i would like to inquire if this service is available in India as well, and with whom i can get in touch with, to install it to my e-commerce app
Thanks a lot

[motivationvideo]

Sir Indian market is cheap so I am not getting profitable with Facebook ad so what to do

[howardmathews]

Great but, is it available to anyone with a business PayPal?

[arturo]

That thumbnail was horrible, but I think he's making a point, I hear from him that red color was the worst color you can use, and he´s right.

[prateek]

How to add payment gateways like Crypto for your services ?