What people get wrong about McKinsey

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Adam Braff talks about becoming interested in consulting, what it was like working at McKinsey in the dot-com boom, building a path for himself in the consumer experience space, why he ended up leaving, what he learned in finance and how he thinks about working as a freelancer

TIMESTAMPS
00:00 Introduction
00:37 Becoming interested in consulting
02:30 What was it like from 1999 to 2002?
04:13 Adam's path to becoming a partner at McKinsey
05:23 Becoming interested in consulting
07:04 Leaving McKinsey
09:14 What kept Adam at McKinsey for 10 years?
11:16 What do people get wrong about McKinsey?
14:01 Decentralization and the emergent order
17:01 The new ideas in customer experience Adam helped shaping
19:21 Going into the finance industry in 2009
20:40 Turning data into insights
22:43 How to influence other executives to embrace the "hypothesis first" framing?
24:08 The 2 skills from the consulting world that are missing elsewhere
25:54 Teaching the importance of feedback
28:49 Development Group Leaders
30:49 Lessons from working at a hedge fund
41:27 The forecasting contest

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Thank you so much for giving us the opportunity to meet Mr Braff. It is always such an amazing thing for me listening to how you think through problems, frame your ideas and communicate them so that anyone can understand and reflect on it. I would love to know how I can develop that ability myself.

Edts
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Exceptional ⭐
Bro i m hvac engineer- construction design industry, what's some books to read on b2b sales & attracting clients, finding USP etc as beginner in service based business online or for freelancing ? Apart frm sales which factors or skills could massively help to become successful..

mohibquadri
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Does McKinney have any social impact programs like BCG??

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