Apple's Design Process - Use This To Build Your Brand [Steve Jobs Talk] #Shorts

The process of designing your products is much like the process of building your brand.

You chop, change and bring together seemingly separate ideas until your brand is as individual and real as you are.

But…

Designing an amazing product is only one aspect of what it takes to build a disruptive brand. And within the design of your brand’s products is a purpose. A purpose that’s designed to change the lives of your audience for the better.

So how to you package all of that hard work, ingenuity and vision into something your audience will find hard to resist?

Well, why not learn by example? In part 2 of our series, you’ll learn how Apple became a disruptive force in the tech industry through the brand’s:

- Logo
- Design
- Marketing
- Messaging

#shorts #apple #stevejobs #branding #leadership #design

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[sophiemoconnell]

This is very much like the process of building your brand. Great share.