Design Thinking and Innovation At Apple

A Harvard business case: Winner of a 2013 ecch Case Award. It describes Apple's approach to innovation, management, and design thinking

[ayushisharma]

The strategy of Apple which I like the most is Design thinking in which how Apple make Innovative design by combining user desirability, technology possibility and market viability.

[ChannelX]

Brilliant presentation. Simply and skillfully worded - I learned a great deal from this! Thanks.

[AltermannEVN]

What is the relation between Apple success and Design Thinking theory practiced today? Design Thinking is a widespread toolset taught by lots of individuals and companies today, also widely criticized by well known designers, as an overblown bubble, that's based on techniques that a designer learns in her first year at design school.

Questions to authors of this video: how is design thinking techniques of tied to Job's success? Was he practicing the DT 5 step process? Or it's just a mere try to attract attention to modern design thinking bubble by telling some great company's and great people success?

[luisrocha]

Where is the design thinking in this video ?

[ginopoe]

excellent thank you for putting it together for everyone! im in SG too!

[achrafmounir]

great presntation, tnks o lot for all this informations

[ismetkaganyldrm]

Thank you very for great effor and presentation

[christopherarmstrong]

Thanks for sharing, great presentation!

[iamhasrizal]

Thank you. An excellent summary on the subject.

[Spare]

I don't understand the part about design thinking. Apple has been notorious for doing things "their way", without truly listening to customers. It's often been a topdown design philosophy by a select few, with Jobs being the most important one obviously.
In my opinion, Apple is the absolute opposite of a design thinking company. This doesn't mean it's not a design oriented company, but the methodology used certainly wasn't design thinking under the Jobs era.

[firasq]

nice presentation and informative, yet music is so annoying, and distracting.

[LeoNardo-unpl]

For a title that says Design Thinking and Innovation, there was hardly any material on the topic. Perhaps you should rename it history of Apple. Nothing of substance in terms of how DT was used, or how it influenced product design decisions. Misleading.

[sumithrasumi]

Alternate title : Apple during Steve Jobs.

[MJKDESIGNer]

Design thinking is not used at Apple. Jobs used design vision.... So you take jobs away and the vision stops. Design thinking has failed...

[waluememea]

mr wei, is this not collection of facts ranomly without substance an your content is too distracting