How Apple Builds Its Stores

Narrated by Fred Mills. Additional footage and images courtesy of Apple, Foster + Partners, Tom Horden and McDonalds.

#construction #architecture #Apple

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© 2021 The B1M Limited

[verathix]

DC local here, just want to add that Carnegie Library was empty when Apple moved in, and it was also dilapidated. Apple restored it and it's quite beautiful now.

[Samuel_J]

Putting aside personal feelings about the company, they really have nailed their store design and brand image.

[dhruv]

The most important person in Apple is not Tim Cook but the person who washes those glass windows

[Zoutepoel]

Apple truly has some of the most beautiful stores & offices around the world. Sometimes I just hop in there to appreciate the clean & open design. Thanks for covering them in a video B1M and looking forward to whats next from you guys.

[sij]

In an age when the relative importance of retail space has declined due to the growth of online shopping, Apple has countered this trend impeccably (which is ironic considering the sector Apple trades in)

[Chrischi]

Apple is the perfect example on how design influences a brand. In every way!

[kalmanta]

I will never forget entering the cube and heading downstairs when I first visited NewYork back in 2012!

[ichhalt]

Me after 3 months of lockdown in Germany: What is a retail store?

[JamesJohnAgar]

I love the design and innovation of the Apple stores. Kept it simple and clean and let it's products on display do the talking.

[BillyJoelRamos]

I live in Madrid, Spain and Apple built a store in Puerta del Sol, a square in the very heart of “downtown” Madrid. They refurbished an old hotel/building that was quite run down. It was a very responsible, respectful restoration and I was very happy to see it done with such care.

The only downside, Apple moved an iconic billboard which was on top of the building to another building within the same square.

[A]

''People haven't been willing to invest so much money and engineering into a store before. It's not important whether the customer knows that. They just feel it. They feel something's a little different''
- Steve Jobs

[themasterjay]

I was hopin he would say “This video was shot on iPhone 12, ” lol.

[blackpanther]

ONE QUESTION LEFT ! why don't they provide apples ?

[jimbegin]

Saving and putting old buildings to use again - Wetherspoon.

[ruxaen]

Man your videos are top notch the content quality is amazing. Hats off to you🙌❤️

[heroninja]

These kind of intuitive-to-browse stores tend to be way more successful then ones that aren't. Over here, you will find all kinds of people wandering through an ikea, they will even bring their kids to Ikea. But the brick on the other hand, its almost always a singular adult that is quickly searching for a single bed or shelf so that they can leave the store as fast as possible.

[farhysthunterz]

I love the sphere apple store in Singapore marina bay...it so wow and different from other store that having cubic shape

[zinedinezethro]

Legit tho when i go to cities, if there's an apple store i usually put it in the places i need to visit lol. So it has become a landmark/place of interest for me lol.

[lzh]

3:57 I guess 1 sign of how significant Apple's latest store in Singapore is is that The Shoppes (shopping mall) at Marina Bay Sands (where the store is located) has installed new directional signs there that simply say 'Apple' (alongside other signs to other facilities there e.g. the hotel, casino, convention centre, theatres)

[jessegoodyear]

You just fused my two favourite things, The B1M and Apple😍