Chipotle - The Rise and Fall...And Rise Again

All within the last 5 years, Chipotle has experienced a significant decline followed by what I would consider to be a full recovery. By most measures, they're doing better now than ever before. This video takes a look at the reasons behind these changes while profiling the rise, fall, and rise again of Chipotle.

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Company Declines:
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[CoordinatedCarry]

There’s a few things I’m surprised you didn’t mention. Like when all the restaurants shut down for a whole day following the outbreaks to do some major cleaning. The marketing campaign owned up to the mistake and apologized. They laid out what changes they were making. So many companies sweep things under a rug and fail miserably. Chipotle took their licks and I respect them for that. Which is why I remain a customer.

[KirboYT]

0:34 are we gonna ignore how smooth that visual transition was?

[lexi]

As an employee this makes me understand why my managers are so strict with us when it comes to things like food temperature and if we’re feeling even slightly sick 😭

[TheNinjaDC]

It's sorta ironic, that viruses and bacteria nearly killed the company, and now a virus is the biggest driver of their sales.

[TheBlueLightChannel]

There is a Chipotle near my old gym. I’d go there almost everyday after a workout. Delicious food but definitely an expensive habit.

[trundenthebad]

I love how that all started from an employ saying they were sick and the manager saying “I don’t care, suck it up”

[jasonfischer]

Do Viagra: the Rise and Fall...and Rise again.

[gabby]

I used to work there in 2019 and the health standards were the best of the fast food places I worked

[SmugTomato]

Having worked at Chipotle I will give them credit for one thing; they absolutely learned from their mistakes and don't mess around at all when it comes to food safety. They might overwork the hell out of employees and enforce an unsustainable workload with the digital line, but they keep that food clean and keep everything in check. That's better than most fast food places can say.

[baddayoverdosed]

One thing you failed to mention was the time they stopped serving pork at a bunch of their locations because they couldn't find a supplier who met their quality standards. I think this helped them overcome the health scares. Those of us who had been eating there for years kinda just saw the health scares as something they just needed to sort out, not an indication of poor overall quality.

[romancandle]

I forgot how many food safety scares Chipotle had. They all kinda ran together.

[kevkev]

Chipotle and Taco Bell don’t taste anything like Mexican food but they are good

[NDUWUISI]

When the outbreaks happened I stopped going for years. What made me start going back a few years back was that they had closest thing to healthy fast food options that actually tasted good.

[CZsWorld]

Whenever I go, I ask them to put the E Coli on the side.

[Emily-tebe]

I was in high school during the whole outbreak PR nightmare so my friends and I were just kinda like. to hell with it, it’s guac time babey, if I die, I die 🤧

[Lifesizemortal]

Charging $2 for a slice of avocado should be considered a criminal offense

[BugsyFoga]

"I am actually older than Chipotle "

- Company Man

[ericalmeda]

I barely started to work at chipotle like a few days ago and even on my first day, I saw how anal everyone is about food safety, its honestly incredible

[pullt]

In an odd way, the food illness issues were seen as a good thing amongst some people I know.

Many were claiming it was proof the food was "real" and "fresh"....unlike, ironically, the tales of how you can set McDonalds fries out on the counter for years with no decay.

[mahmoodmawed]

I love company man every Wednesday I wait till 8 02 in the afternoon to watch company man make a video about Dish network love you