How Chipotle’s Stock Exploded About 400% in Five Years | WSJ The Economics Of

Chipotle has faced food safety scandals, the coronavirus pandemic and the effects of inflation in the past decade–yet its revenue has more than tripled. How has the business model of the fast-casual restaurant chain helped it to thrive?

Chapters:
0:00 Chipotle’s revenue has more than tripled over the past decade
0:51 What makes Chipotle’s business model so successful?
3:03 How Chipotle’s online ordering gives it an even bigger boost
5:37 How Chipotle uses social media to retain and gain new customers
6:33 What's next?

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#Chipotle #Economics #WSJ

[travelator]

Chipotle is literally the only fast food restaurant that fulfills my three requirements when going out:
- Affordable
- Healthy
- Filling.

[anotheran]

Thank goodness they introduced that separate processing line. I used to be so annoyed waiting while a 5 burrito order came in before me while it gets done and sits there.

[captainharris]

I have massive amounts of respect for Chipoltle's founder. That is a class act and well run business. Major kudos to him and his employees. Hats off. And the food's darn good too. :)

[tonyfondacaro]

The Chipotle in my area has gone downhill dramatically in the last couple years. Tiny portions, cold food, dirty store, backed up online ordering, horrible attitudes. Last time I went I paid $13 for a cold burrito that was half the size of what you’re supposed to get.

[lailaalfaddil]

This is financial advice and I never give financial advice: DONT LEAVE DURING THE BEAR. If you don’t want to invest…learn. If you don’t want to learn…build. If you don’t want to build observe. DO SOMETHING…other than leave. There is so much opportunity here. Take advantage!

[apkmaster]

I’ve found that service and quality in the suburb locations are top notch and provides a great meal, but the opposite is true for the city locations. Messy restaurants, horrible staff attitude, poor food portions and quality are rampant at every city Chipotle I go to. I’ve also never seen a separate line for online orders, which leaves both types of customers frustrated as they wait for their food well past the pick up time.

[SophiaChristian-soof]

Hi, I enjoy your videos as I’m trying to learn about stocks. My husband and I had mutual funds years ago, but he didn’t like the returns and got out. Since then, we’ve made some profits through land sales. Even though I’m 66 and have never invested in stocks, I’d like to try with a small amount of money and see what happens. Any thoughts for me?

[Andriykoblin]

Remember when a bowl was $6.50 and tortillas were free?

[InvestingforthePercent]

Low inventory complexity is a huge plus in retail/food. It’s incredibly difficult to manage ordering for 100s of SKUs, particularly if things expire. Their store-margins in the 20%+ profit range shows how this plays out for them!

[katie_warner]

Easy. Simple. Easy to understand. High quality ingredients. Lots of customization.

[kendellfriend]

I used to work at chipotle. Reading the comments, the workers’ story isn’t really told. Yes the food is good, and you may think it isn’t consistent but it actually is. However, Chipotle does not care about its workers. This wasn’t always true. Before it became public, the company was great. Starbucks as a public company is much better. This isn’t what the chipotle founder wanted.

[buckfan]

Chipotle quality has went downhill big time during the stock climb.

[NievesLarish]

I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024

[MoveoverAndbark]

It's not a tiny menu, it's a normal menu, other restaurants have excessively large menus for people that take too long to decide, then they want to go secret menu, or customize the long menu items, all is excessive leading to longer prep times, lower food quality, stress of employees and customers that are not "artists"....as I say, if someone wants something so detailed...they should cook for themselves at home.

[Damage_Inc]

I'm going to need that CFO to visit any Chipotle during any rush. 100 customers in 15 mins? Seamless experience between the in-store customers vs. online? What a joke lol

[al]

They're good, I'll give them their props. But nothing beats a real Mexican taqueria.

[tofuyam]

Chipolte is actually the best of the fast foods but I just make a rice/bean/cheese burrito for 1$ these days instead.

[Veyronp]

Chipotle has to be one of the best food success story of this decade

[dachicagoan]

As a worker of chipotle in the evenings, their stock went up working us to the bone

[jonathanllamas]

It’s good but it’s super expensive!
Plus they’ve added “large” bag of chips which is the same amount of chips before, but now they charge you.