The new BMW 7 Series. Official Launch Film.

BMW sharpens the profile of its flagship luxury-class models: The new BMW 7 Series stands for an extraordinary presence, maximum performance and unique comfort. The newly designed super-slender headlight units provide an attractive visual contrast with the significantly enlarged BMW kidney grille. The newly designed rear apron, the narrow reflectors and the trapezoidal tailpipe trims placed far to the outside make the rear appear wide and present. Extended stitching and the high-quality interior trim strips offer an especially luxurious ambience. The BMW 7 Series Sedan also extends driving pleasure and safety. BMW Personal CoPilot combines numerous driver assistance systems and automated functions that help the driver in various situations.

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BMW Sheer Driving Pleasure

[tshepangt]

*BMW Design Team* : How big should the front grill be?

*BMW CEO* : *YES*

[nicholasclarke]

the back looks great but the front grill looks disproportionate

[rsr]

When I saw those dumb photoshops of crazy grilles on future beemers i thought they were not lol

[TheSaintpintcool]

My god what the hell is that grill... Someone from the design department needs to be fired. Immediately

[northfield]

In Chinese lunar calendar, 2019 is pig year. BMW is paying tribute to the pig year with those grills lol.

[callumappleseed]

BMW design team “How stupid can we make the front grill?”

[dejodevasia]

The kidney grilles looks more like a liver... The 2015 BMWs looks much better than this

[jj-espz]

Having a grill that's bigger than ur house must be a good thing... In my case it actually looks ridiculous, but the interior design and especially the leather is beautiful and classic. At least the commercial doesn't show the car with the nowadays so "modern" white leather.

[abckoonrsr]

It has presence, aggressive stance, thats more like it

[horohito]

I actually love the grille. It is very imposing. This is exactly what 7 series should be, very dignified and majestic, the kind of posturing that fits 7 series customers. Well done BMW

[Frontofax]

I'm a simple car guy I see real exhaust tips I like the video.

[MyKamal]

I was expecting wings to unfold when it went up the hill lol

[BMWGroupParkLane]

We're looking forward to welcoming The 7 at our Park Lane showroom, soon!

[ilybosa]

2020: That BMW has a nice grill

2040: That grill has a nice BMW

[deathman]

People always make fun of the styling for BMW's. It's sometimes hard to understand. For example the 3 series back in 2005 looked ugly when it first came out but looking back it was ahead of its time and still looks great and modern today. So is easy to say this car is ugly but in the years to come perspective might change...

[thijsjansen]

So nice to see that BMW is going forward with their latest models. The cars look very futuristic with a very classic BMW style. Love the new designs while they are not overdesigning it. Great car, great video! Can't wait to see the 7 series in real life. Nice interior look with amazing build quality.

[denisdenyjamny]

I don't understand what the people are complaining about. The 7 series has never looked more like a flagship before. It's always been like a 5 series with fer tweaks. Now everyone will know it's a 7 series. The most bad ass BMW money can buy. Honestly that's what the potential buyers want. I like it.

[JeanLuccaSilva]

The best car made by BMW! Congratulations to the whole team (engineers, designers, marketing team ...). This car is simply indescribable

[NorthMan]

You know what's the best thing in the world:
Speedy winds, Heavy rain is going on, and you're silently enjoying it inside your car

[-xp]

Everyone is talking about the grills while i'm like "That rear light-bar is stolen from Audi and Porsche's designes".