The new i7 and the new 7.

An invitation to meet the new i7. Engineering and art united to form an icon. A new, clean, monolithic design language defines the new i7 and 7 as a future statement of luxury design. 

Passengers comfort is at the heart of the new model, feel extraordinary with optional automatic opening doors and Sky Lounge panoramic glass roof, filling the modern interior space with light. 

A new worldwide premiere of the BMW Theatre Screen, the most immersive cinematic experience on four wheels. A 31“ ultra-HD display, 5G connectivity and innovative sound from the Bowers & Wilkins Diamond Surround Sound System, the ultimate entertainment experience. 

Interior details designed to be sensed, the new BMW Interaction Bar combines interior and control functions in a single strip across the entire width for unique textured controls. 

Enjoyment comes naturally to an icon, recline in new BMW Individual Merino leather/cashmere wool combined with Executive Lounge seats for an effortless relaxing journey. 

Discover the presence of the new i7 & the new 7.

BMW i7 xDrive60*: Power consumption: 19.6 - 18.4* kWh/100 km. Electric range: 590 – 625* in km.

BMW 740i*: Fuel consumption: 8.0 - 7.0* in l/100km. CO2 emissions: 183 - 159* in g/km.

Official data on fuel consumption, CO2 emissions power consumption and electric range were determined inaccordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment.

[ActuallyVen]

This is the best advertisement for an S Class I have ever seen.

[Sigma]

If this is what forwardism looks like I want to go backwards.

[rogerkincaid]

You've installed an 8K cinema on the back, got Hans Zimmer to compose musical cues, but for the front you got the designer of -Edsel- Pontiac Aztek to do the job.

[iwonder]

BMW, your designs can't be any more disjointed. It's a million design languages in one car. It looks like a chinese car that took good looking parts from other cars. Makes me regret complaining about the Bangle cars. Honestly considering Merc for the first time in my life.

[Memorax]

Bmw, consistently contributing to the dying of my car enthusiasm since 2019

[alexclipper]

All of a sudden, E65 doesn’t look that bad.

[anmolshoral]

Now BMW is looking more like a Chinese car company than a Legendary German Luxury car brand

[pete]

Insane interior. Beautiful and amazing technology. Wish they could have made the exterior better looking though. Really hard to understand some of BMW’s design choices

[sagaciousshadow]

To say that the exterior design is a disaster is a serious understatement!

[AlexYihm]

If the front of the car is the way BMW are heading with their designs I don't think I'll ever be able to considering purchasing one in the future.

[SinanDemiratar]

That grill is bigger than my living room 👍

[nothere]

Everyone’s talking about how bad the front looks I just want to say how bad the rear looks, it looks unfinished.

[VanCough]

I even got behind the new 3 and 4 series with the big grills reluctantly. But this is just not it, BMW. Please go to Chris Bangle, pay him whatever he asks and get him back. You need him to save you

[mrnaizguy]

I can't wrap my head around how a whole team of designers plus BMW higherups looked at this exterior design and thought 'man this looks good'

[carenthusiast]

This is the reason why Youtube removed dislikes. Even the E65 looks pretty comparing to this.

[xxsonsxx]

I never thought I would say it, but I think I’ll take the merc for now.

[rogerkincaid]

I may not be able to buy it, but as a car enthusiast, as a fan, I must say this is hideous.

[NukaRibeyeCs]

This makes the E60 5 Series look good in comparison

[joshs]

That front grille ...
As the Don would say "They butchered my boy."

[RenaissanceBoss]

Wow! Looks like something only a mother could love. Well done BMW!