FIRST LOOK: BMW i7 - All-Electric Luxury Saloon with a Backseat Cinema | Top Gear

Bad news if you thought BMW might tone down the looks of its mega-grille cars for 2022: it's doubling down on the controversy, and the new 7 Series is possibly the most divisive yet. Leading the charge for BMW’s rival to the Mercedes S-class and Audi A8 is the all-electric i7, a 544 horsepower e-limo that also has the Tesla Model S and Lucid Air in its snouty sights.

But whooshy performance and silent refinement are only part of the story here – the real action happens in the backs seats, with the fold-down Theatre Mode screen for the most cinema-like experience ever in a car.

Join Top Gear magazine’s Ollie Kew for a thorough look around the controversial outside – and ultra-lux inside – of the new i7.

Chapters
00:00 - 01:06 Intro
01:07 - 02:59 Looks
03:00 - 04:27 Battery and Performance
04:28 - 06:28 Rear Interior and Theatre Mode
06:29 - 06:56 BMW Rivals
06:57 - 08:47 Front Interior
08:48 - 09:27 Outro

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[t_h_f]

This front makes the M3/M4 look like art

[de]

I respect the way BMW are trying to differentiate each model in their lineup- it's depressing to see the Mercedes C-Class look exactly like the S-Class, or for the A6 and A8 to have the same interior setup- fair play BMW

[shoaibakhtar]

Everything they did to the grills after the 5 series is a overkill

[brandonroberts]

How did a whole room of designers and the whole BMW team all look at that and say Yes, that's a good looking car 🤪 - the interior is stunning though!

[hondansx]

If only the exterior was as nice as the interior

[robertcarter]

That's gotta be one of the most gorgeous interiors I've ever seen

[mathewhumvee]

This is the best Mercedes S class ad I have ever seen.

[Arteolike]

I guess I am the only one who doesn't mind the exterior. Its futuristically ostentatious which makes it different and interesting, particularly with that body line, it works.

[yooseemotoringchannel]

They still haven’t fired their design team?? Just when you thought it couldn’t get any worse

[Westsidebe]

I don't think Mercedes ever made a better advertisement for their S Class (and/or EQS). Looking at the Lucid AIR, it's sooo much prettier

[tutelarius]

This makes me want an E38 750i even more than I did already.

[commonavionics]

Makes me happy that BMW has been so open with hiring blind designers.

[GIBBO]

Whoever the designers are at BMW needs to go. They all used to look so good

[rg]

The interior is crazy and BMW have changed the game!!!!

[stefan-stocksmadesimple]

I am telling you... the designers are trolling everyone on purpose..

[buccanerk]

I just returned from the BMW dealership where my new 5 series was parked between an i4 and an iX. The difference was like day and night. The 5 series just looks almost perfect while you wouldn’t recognise the other two as a BMW if someone would cover up the badges.
I’m pretty sure that this is going to be my last BMW for a long while.

[antster]

I think the grill isn't big enough

[thelastsurviver_]

The interior is absolutely stunning. It's such a shame that the exterior ruins an otherwise perfect car. S class looks way better

[portnaluinge]

I wonder if BMW will ever make an attractive car again?

[nybotor]

Congrats BMW, you've managed to make a 7 series that makes the E66 look good!