Don't Sell Solutions, Sell Feelings!

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Think about the last product purchase you made. Whether it was a car, concert tickets, vacation, piece of clothing, or even that pizza you ordered at the end of a long day. Chances are the purchase decision was just as much (if not more) emotional than logical! Yet, when it comes to sales, most of us still lead with logical, solution, and ROI-centric pitches and then act surprised when customers don't choose us.

Here's an idea...stop selling solutions and start selling feelings! Feelings lead to higher conviction decisions and greater commitment. This video explains why and how.

  1. Cerebral Selling
  2. sales
  3. messaging
  4. feelings
  5. discovery
  6. buying
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Great video, David. I love the messaging and the question that you left at the end for the audience.

garibaldi
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David, thank you for this great reminder! I work on a team where we have to sell together and one of our team members does not come off across as likable or approachable. This makes the selling more difficult as a team. Can you please give your thoughts on this?

oh