Microsoft falls flat with EMBARRASSING ads targeting Apple

A little while ago we took a look at the terrible Intel ad campaign that takes aim at M1 Macs, well looks like Microsoft wanted in on that parade so here we go again!

Gear:
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[lukemiani]

OK WAIT, is the table in the Microsoft ad the same one I have????

[nrdbug]

I love how they say "Surface comes with a pen" and the fine print says "pen sold separately"

[aryanauti]

I have a surface and yes the touchscreen is really useful. WHEN THE KEYBOARD STOPS RESPONDING.

[formoftherapy]

If you cared about gaming you wouldn’t be looking at a Surface…

[liamisthedead]

comparison advertisements honestly just look like the company is afraid of the other company and are begging the costumers to give them a chance

[Sashashka]

It’s always funny to me that Apple doesn’t acknowledge the existence of this while Microsoft and Intel give Apple all the attention.

[iamalittler]

They're comparing a tablet to a laptop, and then complaining that... it's a laptop?

[Sashashka]

“Yes I’m a gamer”
“What do you play games on?”
“On my Surface Pro 😼”

[mrelephante]

"Comes with a pen"
Pen cost $140

[storm]

“It’s a way better gaming computer”

Ah yes, gaming on 4 GB ram and a core i3

[GeoffRiley]

I have a strong suspicion that these ads wouldn't even be allowed to run in the UK—the ASA (Advertising Standards Agency) would jump up and down on their bones over such misleading statements.

[saranshkumar]

This helps promote Apple more than their own products. I don't actually like Apple, but I know it is superior (check the stats).
Both Intel and Microsoft are showing that they are very desperate.

[gatvreality]

1:41 It is a much better gaming device
Microsoft is gaming that kid if he thinks that

[computernerdinside]

I love how Apple remains silent and chill, knowing what they now have, watching the others squirm, panic, and run around in circles.

[Martina-odwv]

This makes my mind blow because in Italy is literally illegal to do something like this. You can do an ad where you compare two products (one frome your brand, and the other one from another brand) but if the ad is in any little way misleading, you literally can get sued. Something like this could NEVER pass on an Italian tv channel.

[brandoni]

I am a proud owner of a surface book and I absolutely despise these ads. I always complained that Microsoft should focus on the great points of surface l, not denigrate apple products to make themselves look better. It’s pathetic.

[nsruelmusic]

I asked my fiancé (who knows NOTHING about computers) what she thought of these commercials and she said that they felt, “REALLY desperate.”

So yeah that’s all you need to know

[SpedSpedding]

Plot twist: The advert was intentionally so bad that Microsoft end up getting loads of free advertising on Pro Apple YouTube channels...

[TimpossibleOne]

I thought you would mention that they based the prices on the Surface's base price and the iPad Pro maxed out price.

[blaise_exclusive]

To be honest, I was a Windows boi. But now I’m more into Apple more than ever because of the M1 and iPads. I can’t wait tell the event!