How to find the DEALER INVOICE price of a car, and how to use it in negotiations with a dealer

So you're thinking of buying a new car. What's the first thing you should look for to help you with your negotiations? The dealer's invoice. Ray explains how you can get it, how to interpret it, and what it really shows you.

If you like this video, please let us know in the comments below!

[barringtonlittle]

Just found you guys today b/c I'm in the market for a new car. Not only do I love the valuable information, but its cool to see the relationship between father and son. Reminds me a lot of me and my dad.

[beekaye]

Love the Channel and all the things you guys are putting out. I used some of your tactics plus threw in my Disable Veteran to really get a good fair price for them to make a small profit. It took three different dealers to honor everything finally settling with one. Glad I watch your channel

[samuelorozco]

I did an extensive amount of research on the car I wanted to purchase and found a nearby and (mostly) trusted dealership that I've worked with before. I negotiated what I considered to be a good price and the car is in very good condition (based on my non-mechanic review LOL). Then, I revisited all the websites I had used to research the car and found their prices to be about $900 more expensive (internet price, mind you). I suddenly got suspicious of the price I paid - was I being sold a crap car that had a much lower price because of some bad reason.
Then I used the Edmunds TMV and it's like smack-dab in the range of what I ended up negotating down to. Thank GOD, lol. Thanks for the tip, guys!
- No Longer Paranoid

[cjn]

Great work guys. Learning more everyday. A couple of suggestions for your viewers. First, to make the buying process easier, ask the sales person / closer / finance manager to leave the office for 15 to 20 minutes while you look over the numbers. But beware, they are always listening. Pick up their desk phone and hang it up again or unplug it completely. You will be amazed to see how fast someone comes back into their office to see what the "technical" problem is. Also snap pictures of the documents to compare against the final numbers later. Additionally, take a picture of the VIN number of the vehicle that you actually test drive. They may have an identical vehicle that's been in the inventory longer and that's the one you will end up with in the final documents. That bait and switch actually happened to me when I was purchasing a car for my son in Portland Oregon. They denied the switch until I showed him the picture of the VIN number of the car we actually drove. We walked on that one. Have a great day.

[kevace]

Yes I agree, definitely would love to see a video on the best way to gauge a used car

[tommycop]

You guys are so informative and I just want to commend you on listening to your subscribers because I left a comment yesterday on how you didn’t talk about used cars in the subject of a fair initial offer and you mentioned that you realized you didn’t talk about used cars. Thanks again and I look forward to your video on used car initial offer

[johnrea]

Another hit by team Shefska!! Thanks for all the info you guys give. When I’m ready to buy I’m definitely going with Your Auto Advocates. Thanks. Team Rad!

[sdchev]

I enjoy every bit of content you produce. I am thinking about replacing my 2015 Chrysler 200C AWD, which I bought having 2, 100 miles on its odometer over 4 years ago. I am learning which mistakes I made when purchasing the 200, and that is such an eye-opener.

[michaeld]

I was in the car business for 13 years. 6 as a manager. I appreciate your openess and candor about the business.

[sonsofliberty]

I had a dealer for my wife's jeep volunteer the invoice straight up. He said we don't haggle, it's 500 dollars over invoice and that's it. The dealer I use normally usually post the invoice price for everyone to see.

[ga]

You both are great and your chemistry is amazing. Thank you for all that you do to educate your audience on the car buying process.

[lauramester]

These series of videos are the best. Level and measured. Tons of information. Everyone should watch.

[mellecompte]

RE: USED CARS

I heard market values for used cars went out the window since authorities like Kelly Blue Book were purchased by the same corporations that also deal in used cars. I'd love to see you address this in your video on used cars.

[ericgagnon]

Another great video guys, really love the bantering back-n-forth between father and son. Yes, a video on used car pricing and how to negotiate a good price on a used and a CPO car at the dealership

[billmcroberts]

Yes on more used car buying tactics. Very informative.

[vstyle]

Please talk about used car prices! Thank you

[BPawn]

Excellent content, as always, gentlemen. Makes me miss my father. Anyway, yes, content on used car negotiation, timing, CPO vs straight used, independent warranty companies vs CPO warranty. Yes Yes Yes - thank you.

[Dudlesful]

You dudes are awesome! Thanks for all the info

[leahc]

Y’all are the best! I’m doing my best to learn how to shop smartly for a 2021 Kia Sorento and trade my 2016 Hyundai Sonta. I will be adding this tip to my negotiations.

[keithg]

You guys are great! Thanks for sharing your knowledge.