Define Your Business' Unique Selling Proposition

[sandx]

Wait a sec. She was just about to talk about "Four steps to finding your USP"...but then the video ended with an audience question and that's it! Where's the rest of this talk?

[kynchan]

I'm glad essential services don't need a USP like electricity generators. For instance, our electricity is special it does more work than other people's electricity. When you use other's people electricity it won't even power the TV but using ours it will power the kettle, TV, lap tops, cookers, heating, your electric car and anything our competitors won't.

The USP of a plumber when you house is flooding. Lets just do a presentation first it'll put you more at ease. Lets got though all the equipment required and techniques used. We guarantee the repair, use special copper gold piping with lead free solder. Not only will the pipes look good, be lead free, hard wearing and be lovingly installed. You have our cast iron guarantee for 2 years on any repairs we make. Not only that we will even educate you.

Only after you have read our terms and conditions will the repair/replacement go ahead.