How To Present Creative Work Effectively As An Art Director

Presenting was a massive area in which I sought to improve as an art director and one in which many art directors who I've mentored through the years have also looked to improve. Today, I'm dropping a video about it—one that explores shaking nerves, building creative presentations, and presenting said presentation effectively as an AD. Hope a tip, exercise, or example pops out of the video player and makes even the smallest impact on your presentation chops moving forward. Best of luck!

I appreciate you.

[katyastyles]

I very spontaneously ended up doing creative direction and have been kinda winging it for a few months now I`m ready to actually level up and brush my skills - this was very valuable!

[AHMEDMOSTAFA]

Nice work Kevin, I suggest you do more videos in this topic. maybe a full 360 campaign deck. where we have a TVC, activation ideas and social media content. love your stuff man, keep doing!

[Ledatru]

Kevin! I was looking forward to this video. And I was not disappointed. Such great advice and they all ring true. Especially the points about you being a PARTNER that cares and listens (and not a slick salesman), and setting the groundwork from the BEGINNING to get everyone nodding in agreement and on your side. It’s a great feeling when you can sense people being intrigued and literally leaning in, rooting for you.

There’s nothing more satisfying than witnessing a solid, tight presentation.

Awesome video!

[MarwanAWareth]

Dude I really love that video, it gave me a good push and already excited for my next presentation, Thanks

[daylezatlin]

Kevin, you are a FABULOUS presenter yourself. Great video!!

[TiagoRosado]

Great video, very insightful, thanks a lot.
I just received your book in my inbox today, can't wait to start reading it.

[toddaulner]

As a pothead, I saved the world a dozen times over with my ideas but never pushed the ideas forward. Eventually they are all forgotten till someone else does it.

[swordfishko]

Great point man, this is very helpful.

[usr]

I just discovered your channel and it’s the most helpful thing ever!!! Thank you so much for this content!
Quick question tho… I know you have said portfolio beats education but after a Bachelor’s degree in Graphic Design, what Masters program do you recommend in order to enter the AD world? A Masters in Advertising? Or just straight up a Masters in Art Direction?

[mmlg]

Excellent points. Question: when you pitch the whole design concept, is it usually done with a retainer? I mean, you have to put in a lot of time and skills to create the presentation, are there any compensations for that? Thanks!

[simonagroosa]

But I loved the video - I want to watch it again