How to Make YouTube Videos – Plan, Shoot, Edit, Post, Grow

How do you create a video from start to end? How do you tell an interesting story? After your Youtube video is published, how do improve its performance and get more views?

A good video grabs your attention, tells you a compelling story, and gives you a new perspective on things. Hello, I'm Matthew Encina. I’ve been making videos for a long time. From TV commercials to music videos, to content here. In this video, I'll share my Youtube filmmaking process and my favorite tools and tips so you can improve your own content.

▬▬▬▬▬ Related Links ▬▬▬▬▬
By using some of the affiliate links below, I may receive a small commission at no extra cost to you. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏

📷 Links to my Video Gear & Music I use
(Canon EOS R6, Rode VideoMic Pro+)

🎧 My favorite music libraries:

🎥 Read my blog post “10 Tips to Improve Your Videos”

📈 I use TubeBuddy to help me optimize the performance of my YouTube videos
Also check out VidIQ, which I use to help me search for trending topics on YouTube

☑️ Curious how I use Notion to organize my video projects?

🖥 Desk accessories provided by Grovemade:

💻 Shop my office

▬▬▬▬▬ Video Chapters ▬▬▬▬▬
0:00 – Intro
0:33 – The question I ask when I start every project
1:04 – How do you know if your audience will care?
1:42 – How to build a script and shot list
2:12 – How to shoot your youtube videos
3:09 – How to capture good audio for your videos
4:18 – How to edit and organize videos in Adobe Premiere Pro
5:11 – Color grading process, sponsored by ASUS
7:06 – Making Youtube thumbnails and titling
7:38 – Youtube Algorithm: Using TubeBuddy to improve CTR

▬▬▬▬▬ Follow for more ▬▬▬▬▬

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Hello. I'm Matthew Encina. I'm the Chief Content Officer at The Futur and a Creative Director at Blind. I’m a Filipino-American. Born and raised in LA. I studied Graphic Design at the Art Center College of Design in Pasadena, CA. I've been a creative professional for over 15 years directing, designing, and animating for some pretty awesome clients.
I love to rock climb, breakdance, train in combat sports, play video games, drink coffee, and nerd out on video games and comic books.

You can find me on many platforms:

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DISCLAIMERS:

Some of the products featured here were provided to me.

#VideoProcess #HowTo #ASUS #Sponsored

[AceAbells]

“Being a good editor requires you to be emotionally detached from your footage.”

the most honest thing I’ve ever heard a youtuber say. Well done!

[nondescriptrandom]

"Don't let the lack of gear stop you" is one of the best advices ever, great video!

[copyrightfreebackgroundmus]

To the person who’s reading this, you will grow your Youtube Channel one day don’t give up!

[miltonlegendre]

I know of several people who started YouTube Channels and stopped once they realized how much work goes into a 20 minute video. A proper 20 minute video takes hours to make. Great video and subject, marvelous job!!

[leomoustakas]

Mathew should have his own netflix show or even a vlogging channel
his life is really normal but he still makes it exciting

[ItsAndrewXPAnime]

I’ve been feeling anxious and over-thinking videos i want to make. Thank you so much for this! I don’t know if it was your intention, but by you showing a systematic process, it helps make me feel more inspired to make videos. Making a good YouTube video can feel overwhelming, but this process makes it feel like we can all do it too 😀

[sharonho]

I love how as a Futur-follower you get to see how the individual members in the team grows and becomes successful in their discipline outside of the Futur. Once again thank you for the great content!

[Nguyen]

I'm not a video creator, but after watching this video and getting an inside look with the breakdown of the process, I definitely feel more empowered to take steps towards starting. Love the content Matt!

[bigthought]

The moment we see your script we can tell this a professional film maker. Exact detail of every shot, lens type, shot type frame by frame wow 😳

[kulsoomali]

Matthew's content inspires and helps me create. One of the best content creators on YouTube hands down!!!

[ruriohama]

This is one of my favorite videos on Youtube!

[VEGY]

Thank you for the video. The biggest takeaway for me is this:
4:57
"Being a good editor requires you to be emotionally detached from what you shot and solely focus on what you're trying to communicate."

[PickACharm]

I hadn't thought of taking the mic into my wardrobe - what a brilliant idea - I'll see if it works for me!

[nilofarkhan]

This is the First Time in YouTube History
I Found some Quality Content ! GREAT

[adriannabaabanska]

I have always dreamt of creating an educational YT channel but I have always been so insecure and scared of failing. Now I can see much much work it requires to produce a video that would attract some attention but still it didn't discourage me. I wish my students found my videos as visually pleasant as yours. I just love them and that's why I subscribe. Pure inspiration.

[abigailchristina]

Matthew: I study the comments
Me: *sweats nervously

xD
Love your high-quality content! I've watched all your videos so far and I can say without a doubt that I've been inspired to make lots of modifications to my room and desk set-up and apply similar systems! Also excellent taste in art, video-games and anime!
Always looking forward to your uploads!

[CloudyTVhenry]

You inspire me to keep getting better Matt! I appreciate the effort you put into all your videos - and thank you for giving us an insight into your workflow. I had to pause a bunch of times to take notes.

[MayurPanghaal]

Most amateurs think that making a youtube video = taking your phone and shooting a video of yourself or whatever.
Its much more than that. It takes study of psychological editing, camera, shooting angles, lenses, script writing, storyboarding and finally editing.
This video tells you what it takes.

[NiyaasAbrahams]

Really inspiring video... well done! What immediately caught my attention was how you made us listen, to your story, in a way that's relevant to us. keep posting

[davinalee]

I knew that creating videos requires up front planning and it's not just point and shoot. I have watched ALOT of Youtube videos and after watching your content, you can tell the how much effort you put in them! Even though this is sponsored video, I like the concept behind it.