A Beginner's Guide To Public Relations Strategy

A Beginner's Guide To Public Relations Strategy

DEFINITION OF PUBLIC RELATIONS - “GOOD WORKS, WELL PUBLICIZED”

Good Works - Acts and deeds which are honorable or charitable. One of the qualities of good works is that it inspires others.

Well - 1. With skill and aptitude. 2. With a degree of completeness.

Publicize - To give publicity to or draw public attention to; make widely known to the public.

What Are Some Examples of Good Works?

* Happy customers
* Happy employees
* Successful partnerships
* Case studies and success stories
* Volunteering
* Community involvement
* New services and products
* Productivity achievements
* Recognitions and awards
* Features in the media and industry news

How Do We Publicize These Well?

* Newsletters - email and snail mail
* Blogging on your website
* Search Engine Optimization (SEO)
* Pay-Per-Click Advertising (PPC)
* Retargeting
* Social Media channels
* YouTube videos
* Press and media outlets
* Press releases and media relations
* Influencer collaboration
* Positive reviews
* Events and presentations
* Word of Mouth

A PR strategy will help you organize your PR activities and make strategic decisions about the best ways to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness.

Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. All businesses need public relations, regardless of their size or industry.

Why? Because, nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations.

Earned media
Earned media is the tactic used to boost conversation around your brand. It’s essentially word-of-mouth and is arguably the best PR tactic to build your reputation.

Earned media is the hardest type of PR media to obtain. It takes a lot of effort, consistency, and hard work to establish it — hence why it’s “earned”.

Earned media includes:

Mentions in industry news and reviews
Praise from customers on social media
High rankings on search engines