Scaling to the moon while keeping the ROAS high? #googleads #ppc #shorts #roas #digitalmarketing

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If the ecommerce brand is spending $5k a day on Facebook and have high volume on branded queries. And want to run and scale on google, Should we add branded kw's negatice in PMAX from start or wait and see if PMAX is not sclaing and not finding cold audiences to scale etc.. Then to reset the learning we add brand negative kws?

irbazahsan