5 Content Marketing Trends to Follow in 2020

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Ross breaks down some recent changes in thought to successfully level-up in 2020.

#seo | #contentmarketing
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Good thoughts Ross. I especially agree with point #2 on not every piece of content being this SEO masterpiece. We are always trying to be intentional with our content as much as possible (for our clients), however, some content is just good for the general U/X of the brand. Once a visitor lands on a site from SEO, sometimes it is the other non-SEO friendly content that is more brand-centric (to your point) that converts them towards a goal.

DigitalElevator
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How would you describe memorable content? I'm trying to create content that also radiates a brand, but I'm curious what you would see as characteristics of memorable content

wardvangasteren
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What do you think about video content? Especially in the B2B world? Is it becoming more important because there's not as much noise?

Ateszika
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Ross please do a Video on "What makes a piece of content (Blog Post) truly epic?

I really want to know your process or outline of shaping your content.

usmanakram