7 Steps You Must Follow for Content Marketing Success | News & Trends

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0:00 Who is Joe Pulizzi?
0:31 What is the Content Inc. model?
0:55 How to build an audience
2:02 10 ways to build revenue in content marketing
3:10 What is your lowest hanging fruit as a business?
3:40 The importance of diversifying your content
4:10 Should you sell your business or keep scaling?

If you’re not making money with content marketing, Tilt founder and content expert Joe Pulizzi explains his 7-step process small businesses must take in order to achieve that goal. With the first four steps focusing on building your audience, Joe shares examples of this pathway that lead to revenue generation. Once you’ve built content on the right platforms and found ways to connect with your target audience, you’ll be ready to tap into the revenue bucket. From direct to indirect revenue, Joe reveals 10 different ways to make money using your content marketing strategy. By diversifying your content to connect with more customers, that’s how you become a content marketing expert. With patience in the process, you’ll be on the right track to success.

References:
The content marketing economy is expected to grow by $269.24B between the years 2020-2024.

Visual content gets 94% more views than text-only content.

Businesses that use content marketing get 6x more conversions than businesses that don’t.

In 2016, Joe sold the Content Marketing Institute to a multi-billion-dollar media company for $17.6M.

Over 50% of business owners will try to sell the business themselves.

Learn more about Joe Pulizzi:

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The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

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