How to Set Up UTM Parameters For Facebook Ads + Free Tool

Analyze your Facebook Ad campaigns inside Google Analytics by using UTM's!

In this video, Cedric will show you how to create UTM's for your ads, share with you a UTM builder tool, and 3 different ways to analyze your campaigns inside Google Analytics.

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

00:00 Intro
01:00 How to add UTM's
04:52 Create UTM's with this tool
06:37 Analyse your campaigns in Google Analytics
12:08 Outro

🔗 Links & Resources:

🌎 Let's stay connected!

[valentinav.]

1 thing, you didn't show how to import the data from the utms to google analytics....

[djlosmi]

Awesome! Definitively show how you analyze your campaigns in GA with FB campaigns :) That would be super useful for everyone! Thanks for sharing!

[LennyYT]

Would love a 2023 update on. tracking effectively🎉

[billfranciscotp]

Amazing
I use a tool called scalify this create automatically all the URL and sync with google analytics

This it's so helpful to understand this

[chandanshaw]

Great Explanation!! But from now onwards please shift to GA4, as UA will depreciate soon.

[miracmutluispir]

Hi, thanks a lot for the great video. Can we also track mobile app promotion campaigns for Meta with this UTM technique?

[xzendordigitalartcreations]

Good info, you were able to clear up the confusion I was having on working with the URL Parameters. Thanks for the Share.

[Hus-Alfen]

I have a problem that all my conversions end in the direct/none categorie since our payment gateway is the refferal link and I did exclude the gateway in the refferal exclusion list. Is there a way to fix this issue?

[zhangtian]

Great Video, two questions, 1.why not use fb ad manager to analyze the data 2.does GA4 need to connect with fb by any configuration to track those utm set by fb ad manager?
Thank you.

[JoseMoreno-quyh]

Okay, how do I handle this when I run campaigns from Facebook, and for example, the placements are both Facebook and Instagram at the same time? It's launching ads on these two platforms simultaneously. Since I don't have the campaigns separated and both are running on these two platforms at the same time, how can I make the utm_source dynamic? Is there a way to do this in this situation?

[LP-vrvt]

Why there's no Campaigns tab under Acquisition in my Google Analytics?

[IvanAyala-cj]

Hi, Question, I use Lead generation ads with facebook forms, can I use this same process to track those ads?

[jacquelinearellano]

Hi, thanks for that video. I'm trying to get started with Google Analytics. For a new website (no previous data), would you recommend I start with GA4 or should I start with UA?

[scsc-oc]

I keep seeing URL parameters in my ads, I tried removing them where it says build URL parameter but they still keep appearing. Is there a way to turn off URL parameters in my ads manager settings?

[OrtakHesap]

there are 2 sections on ad editing panel, "destination" and "tracking", both have a place to enter url parameters, what is the difference of them?

[Socialmediabrandincrease]

Am i the only one who didnt see how the informations gets set up to be sent to google analytics or am i missing something?

[greenreddog]

The UTM tool doesn't work anymore, the download link

[BrandonFromILETD]

Don't you have to set up google analytics first??