How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?

Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics.

Learn what UTMs are and which UTM parameters are the most important.

Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links.

You’ll even get a simple way to test your UTMs before you use them in your live marketing.

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00:00 Intro
00:38 What are UTMs
01:10 Use Google Analytics to Identify Traffic
05:18 How to Create UTMs Using Campaign URL Builder
07:05 How to Test Your UTM Links

#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics

[MarkReese]

This is THE BEST and clearest explanation I’ve ever seen of UTMs. Thank you for this - a big help! 💯🔥

[catherineairdsocialmedia]

I have taken the full class on google analytics and I feel like this video sums it all up! Thank you for keeping it simple. Great tutorial, much appreciated.

[slipperyslope]

This is one of the most jam packed, yet to the point, and visually aided tutorials I've seen in a long time. Keep up the great work.

[DysorderNet]

Oh damn, that was an excellent tutorial man. Probably the best tutorial I've seen. Just on point with perfect visuals <3

[camillabrandao_ads]

Social Media Examiner as always being the best channel in explaining all things related to social media.

[norahioannel]

i got the hang of it while reading an article online but i had to watch a video about it and its really helpful that we have youtube and useful content creators that share their knowledge online ❤

[RajinderSingh-koom]

Amazing explanation, best video I have seen so far .

[kevinetherington]

The effort you put into your production is appreciated! First class job, thank you.

[kellykostanesky]

This video is so incredibly helpful! Thank you, Chris! I've known about the importance of UTM parameters for a long time and even had an idea of how to create them but at times I still felt so overwhelmed by it all. This video really makes it so simple and easy to comprehend and takes the stress out of thinking you'll do something wrong. Plus, it was great to have that review of how to find this data in Google Analytics!

[shaishavgandhi]

Haven't come across anything crisper, to the point and informative on this topic! Subscribed

[jaruchaohjanmekha]

This makes everything understandable. I have read so many resources, but this one is sum up

[JustYourHair]

Thanks. What if the link I want to track is not a normal website link. Just a landing page. Like a Linktree link. Can I also add some utm to it to know where they’re getting clicked from?

[_wv_kiara]

Thank you so much for the information! Really helps me to understand ways to track my email marketing campaign on Analytics!

[ErickLagarde]

Thank you so much for this. Great tutorial. Easy to understand. I'm definitely subscribing <3

[viralsoni]

This is a wow video...
Thanks Chris!

[arulivegazali]

i like this video.. SOOOO SIMPLE... thanks dude.

[ahmadfouad]

Great video! But how do I add to facebook so it can start tracking? Thank you for this amazing tutorial

[kemalbeskovic]

This video was perfectly explained, thank you very much! My only question is how would you create a campaign? Is it automatically created once you promote UTM links or would you need to manually create one?

[ryangroves]

Thanks, great video, nice and easy to digest

[artikashyap]

Good tutorial and very interesting video