How to Use UTM Parameters in Google Analytics 4 (with free tool)

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Let me show you how you can easily create a URL with correct UTM parameters using a free Google tool. I see many of my clients get this wrong, and so they don’t track their campaigns correctly.

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Are you tired of Google Analytics 4?
It is frustrating & seems too limiting, right? Especially for e-commerce. It's really hard to get anything useful from it...

Well, I'm creating an alternative to Google Analytics 4. It's made for e-commerce by e-commerce specialists.
TLDR

- Weekly email reports based on your role
- Ecommerce specific reports (e.g. Products bought together, retention cohorts, bestsellers & many more)
- Clear metrics & easy to use (designed for non-data people)
- Works on top GA4 infrastructure (datalayer)
- No cookies & choose US or EU hosting

clicksdontlie
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This one was very useful and glad to see this is up to date. Thanks mate!

elchrisyanez
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Super helpful and easy to understand! Thank you so much!

MaryKateSmith-
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Thank you Robert, very helpful ... I'm going to create the UTM tackling links today and see if they show up tomorrow. This will be for social media so I'm trying to figure out how to best organzie them.

glambyshey
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Thanks Robert.

This was really helpful

enonone_rm_OAU