The Etsy Algorithm Explained (2025 Update)

Discover how the Etsy algorithm works and get actionable Etsy SEO tips to improve your Etsy search ranking. Learn about Etsy query matching, ranking factors, and Etsy listing optimization to boost Etsy sales and achieve Etsy shop success. From mastering Etsy title and tags to leveraging the latest Etsy search trends, this video has everything you need to know to increase Etsy visibility and understand the Etsy algorithm for 2025.

MENTIONED IN THIS VIDEO

LEARN PRINT ON DEMAND

FREEBIES

MY CRITICAL PRINT ON DEMAND TOOLS & DISCOUNTS

Disclaimer Some of the links are affiliate links that help support this channel at no extra cost to you! Thank you for supporting!

00:00 Intro
00:18 Steps to Rank on Etsy
00:43 Etsy Query Matching
01:33 Etsy Ranking Algorithm
01:55 Relevancy
02:53 Etsy Shop Quality
03:56 Etsy Listing Quality
05:25 Engagement Rate
07:00 Customer Service Quality
08:20 Recency
09:16 Context-Specific Ranking
10:50 Recap
11:41 Outro

[c.u.online]

What changes have you experienced in your rankings this year?

[CindySimpson-ho]

So grateful for the information in this video! Thank you super much! I hope you have a blessed week!

[MariaMunoz-rznz]

So it’s almost like we have to read people’s minds 😊. English being my second language sometimes I miss the right phrases that people might use to look for something in particular. Thank you Christina, as always great information!

[CrimsonCreationsCo]

I sell digital downloads on etsy, does it count as a "new" item to etsy when I copy a listing and redo all the tags/description/images/etc for a new design? Hope that makes sense. It's like a shortcut for me and helps me upload more new items.

[shannononline]

Does alt text on each listing photo, worth the time?

[karoljohnson]

The local seller tag on a listing still appears. I noticed that Etsy does recommend/favor local sellers over others in your own state. I receive a lot more traction on buyers from my own state and surrounding states than others. I monitor all these metrics in all my listings. I have been on Etsy for about a year and a half and hit 6 figures in revenue last month.

[Jojorocks]

Relevancy is so important. Long tail words still working I guess.
As to shipping’s ranking… well, I am wondering how all us in Canada are doing with the Canadian Postal Strike affecting us and our Etsy numbers.
I followed your ornaments video, thank you, and made personalized gifts for a few family members to check them out and ordered samples. They have been sitting at the border for three weeks. Ugh.
Have you done any videos on who is delivery by UPS or DHL during the strike? I did get a mug through? That has to be hurting the Etsy algorithm for us all. Basically us north of the boarder have lost the momentum of quarter 4. 😢

[DavidAddarioTheMosaicGuy]

Hi C. U. Do you know if a product's poor conversion rate affects rankings for your entire store?

[tsm]

Learning Etsy is not easy. Thx for the help!

[ELIDA-ij]

Atributos, es lo mismo que etiquetas????

[fsk]

As a fairly new shop with no more than 70 listings - after turning on ads and having about 1800 views within a week but no sales - what should I draw from all this? Do better designs? Too soon to tell? Leave ads on longer and draw whatever you can from info even if no sales?

[maxyamus]

How do you come up with video cover images ? 😂
Love it ❤ 👏

[PODBEGINNER]

Do you know any information about what happens when someone follows your shop? For example, are they notified when you post new products? Does it just show up in their search? I've often wondered this

[fuzzysjamaicankitchen]

not sure if anyone else is getting this low visibility score on main photos using the mockups from printify themselves ...? says low resolution ...is printify a partner with placeit or something

[ASMOOTH]

For shipping. Is anything over $6 just for single listing. Or the entire shop gets lower ranking.

[TulipWife]

I have a seasonal product that goes on fire during the holidays. I think it's because of the image of the ornament ( It's not a "Christmasy" image ) Should I put that image on other things? And if so, wouldn't that look like a "this is a print-on-demand" product?

[APFinance]

Do you know where I can find this information for Etsy 2025 algorithm?

[EzekielMessenger]

What is the name of your etsy store? If I had a YouTube channel I was investing a ton of marketing money into I certainly would not miss an opportunity to promote my etsy store while I was at it. Funny how it's nowhere on your website. I would certainly not miss an opportunity to promote it on my website. Odd that I can't find it on your website filled with all this secret etsy algorithm knowledge that people need to pay for.