Etsy SEO: 🚨 MAJOR ALGORITHM CHANGE 🚨 (effective Oct. 1, 2025)

Etsy recently announced a HUGE change to the algorithm which means the way Etsy shops are (or aren't) being ranked in the Etsy search results is drastically changing. Etsy SEO is a huge part of being strategic about getting visible on Etsy so this new Etsy algorithm update is crucial to pay attention to for Etsy success. This Etsy big news takes effect on Oct. 1, 2025 so you'll need to be making any adjustments needed NOW to make sure your listings aren't negatively impacted. If you've been looking for Etsy shop for beginners info, tactics to sell on Etsy and make a profit, Etsy seller tips, or how to increase Etsy sales, you're in the right place, friend. Whether you sell Etsy digital products, handmade, Etsy print on demand, or vintage, this video is for YOU! No more wasting hours searching the internet for how to get sales on Etsy, how to rank on Etsy, or Etsy 2025 strategy- start here and let me walk with you step by step! In this video, we'll cover the major change they announced as well as a few factors that they clarified that DO indeed affect ranking, the new Etsy search visibility page, and effective Etsy SEO tools to help in your research. Watch now for this Etsy news update and let's get your shop optimized for SALES!

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We love sharing our story and the way we've found success with you. Of course, I can't talk about this without giving Jesus the glory. We work hard with the tools we have but ultimately HE is the one who has brought in every order. "In their hearts humans plan their course, but the Lord establishes their steps" -Prov. 16:9

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[KateHayes]

What do you sell on Etsy?? Let me know below! 👇🏼👇🏼

[superbvajhuvina]

This is seriously the most important video I’ve watched all year! I was completely freaking out about the Etsy algorithm changes, and your explanation made it so much easier to digest. I really appreciate your clear and concise explanation, and your tips are invaluable. Thank you for helping me navigate this stressful situation!

[Boethius]

This shipping thing is profoundly annoying. Not every product or business model is friendly to free shipping. Why should anyone be penalized for that? I prefer transparency for my customers to see exactly what they’re paying for. It feels deceitful to me to hide shipping in the product price. No judgement for people that do. I get it. It’s just my personal feeling about me doing it. And I’m more than a little po’d that Etsy punishes me for it.

[hufwesom]

I am new in this adventure since only few weeks and I have to admit that it's not so easy. Etsy is very complex. I specially have hard time with shipping settings. Well, I am lucky I already made 2 sales of 3 items so I consider that I am lucky and one thing I focus on is to give more than expected. In fact I give a bonus with many of my items for sale because if I was the buyer, I would really appreciate that. Another thing is to ship with nice wrapping vintage style (because I sell antique papers) and cute business card. I really think it's important to be generous and you know what, I love to be generous. It fills me with joy and satifaction. My first goal is not about money but is to share my passion of old papers with others. I really hope I will have success. Thank you for this update. It was useful 😉

[YaraNove]

How should I interpret the new picture rules for printables. Do I need to start printing everything myself take pictures, are mock-ups not advised to use for printables (not POD) anymore as the first picture? A bit confused about this

[laurenhall]

Thank you for this! I am still confused about mockup restrictions on templates or digital products. Can we or can we not use mockups to show end products for templates?

Thank you so much! 😊

[MKatheryn]

Thank you for always sharing quality info!!!

[Lissbirds]

My search visibility dashboard says I'm doing well, but my visits, and views are down 40% compared to last year. 🤷 I hope things get better on Etsy.

[brnvxn]

Hi Kate, thank you for always sharing such helpful content. In one of your videos, you talked about personalizing items, you mentioned a company that personalizes, that also integrates with Etsy. I cannot for the life of me find that video and I cannot remember the name of the company!

[WayShowers]

Hey Kate! Thanks for the update! What is the policy around using stock photos for digital prints? I'm talking putting quotes on photos from Unsplash. --Gloria

[timeless_imprint]

Hello There!! I sell printables and also tried selling a bunch of physical stuff!!

[sarahhill]

Should sellers who sell only digital products add a return policy? I don’t do print on demand. All my products are things like digital templates, and Etsy has their own no return policy for those. Just wondering if I should just restate their policy? Or would that just be redundant? Thanks!

[azharmahmood]

Is it more advantageous to sell digital products or physical products on an Etsy seller account?

[AndreaHauer-qe]

If I don’t offer free shipping over $35, but do offer calculated shipping on all of my listings, will that change my visibility? I have been offering free shipping over $35 since they made that change, but would love to remove that and not have my search visibility be effected. Many of my items are under $35 individually.

[Maggie-kb]

I'm just starting out selling digital products in the event niche, and I'm confused about using stock photos to display my digital designs. Are we allowed to use them?

[dmandrewsauthor]

I only sell in the US (I sell US products to US customers) and now put all my listings down as free shipping .. but I am based in the UK. Do I not get the same search priority preference as sellers based in the US???

[Om-ggtk]

Hi Kate, I love your videos. I just have a genuine question, please don’t feel offended as that is not my intention at all. May I know approximately how much revenue you make from your own Etsy digital products shop per month? I may have missed any screenshots you shared regarding this so just thought of asking you as I am also seriously considering buying your course. Thanks!

[roberta]

What does "calculated shipping" mean? I am a POD shop and my shipping costs would seem to be calculated by Prinrify.

[brianjackson]

I have over 140 listings in my new Etsy shop that opened two months ago. I know it’s quite the niche but I wanna own the UFO/UAP alien apparel market. I’m catering to activists for the subject as well as casual lovers of UFO and spiritual related design designs. For now, so that I can encourage sales and reviews. I’m running 25% off and as per Etsy’s algorithm all my wears shipped for under six dollars.

[christinhebron]

I only want to sell digital downloads od repeat patterns and greeting cards. Is there a market for this