Brand Strategy Deliverables [The Definitive Guide]

In this video, I’m going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.

✅ FREE PRO BRAND STRATEGY BLUEPRINT:

✅ 101 Dynamic Brand Strategy Questions

What are the deliverables of brand strategy?
Deliverables for visual branding is straightforward because you can see them,
but brand strategy deliverables are less tangible so it can be difficult to know
what you need to provide your client.

With that, here’s what you’re going to learn:

First, I’m going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.

I’ll highlight your customer journey and why it’s critical for you to decide the role
you’ll play in that journey.

Then, section by section, element by elements, I’ll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your
clients.

From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, I’ll cover everything your audience will be thinking about,
and things they won’t.

By the end of this video, you’ll have a clear understanding of where you’re
audience is going, what they’ll need and what role you’ll play in those
deliverables.

Want to dive deeper? Check out the full article below.

0:00 What are the deliverables of brand strategy? [The Definitive Guide]
0:54 Sections Of Brand Strategy
1:39 Your Audience Is On A Journey
2:48 Section #1 - Brand Strategy Deliverables
3:10 Deliverable #1 - Internal Brand
3:43 Deliverable #2 - Audience Persona
4:20 Deliverable #3 - Solid Competitive Analysis
5:04 Deliverable #4 - Unique Positioning Strategy
5:33 Deliverable #5 - Human Brand Persona
6:24 Deliverable #6 - Messaging Framework
7:03 Deliverable #7 - Storytelling Framework
7:49 Deliverable #8 - Brand Strategy Guidelines
8:14 Section #2 - Brand Identity Deliverables
8:25 Deliverable #9 - Logo
9:06 Deliverable #10 - Typography
9:33 Deliverable #11 - Colour Palette
10:03 Deliverable #12 - Image Style
11:02 Deliverable #13 - Iconography
11:28 Deliverable #14 - Style Guide
11:52 Deliverable #15 - Digital Collateral
12:10 Deliverable #16 - Physical Collateral
12:30 Section #3 - Marketing Plan And Execution Deliverables
14:29 Deliverable #17 - Channel Analysis
15:02 Deliverable #18 - Marketing Plan
15:27 Deliverable #19 - Artwork
15:51 Deliverable #20 - Content
16:19 Deliverable #21 - SEO
17:04 Deliverable #22 - Ad Placement
17:32 Deliverable #23 - Analytics And Reporting

#brandstrategy #branddeliverables #strategydeliverables

----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.

✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.

✅ INSIDE BRAND MASTER SECRETS

✅ BRAND MASTER ACADEMY
The brand strategist training ground

--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------

✴️✴️ BRAND MASTER ACADEMY ON SOCIAL

✴️✴️ JOIN THE FACEBOOK COMMUNITY

Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.

✴️✴️ EXCLUSIVE TIPS & TECHNIQUES

Get on the list for exclusive brand strategy tips and techniques

🎧🎧 LISTEN TO THE BRAND MASTER PODCAST

[EdwinvdKaaij]

Very good topic overview. Eye opener to have referrals ready for your customers to continue on their execution journey after a planning and ideas fase.

[horriblesnakeyes]

Thank you so much for this. No fluff, just straight to the point and quite an exhaustive list.

[thecorporateba]

Excellent content! It’s great to hear how the different elements work together. Thank you

[annaovdienko]

Hi, I'm currently creating a brand for my portrait studio and I just wanted to say thank you for all these videos!
It's like a complete beginner's guide to get me started, I'm watching the 10th video and I'm shocked at how much you give!

Now all I have is money to advertise my own page and it's really valuable that even on a small budget I can build something clearer, more understandable out of the chaos of my thoughts and past experience of my brand.
Thank you for the channel and for all these years of work!
You are just incredible!
I really appreciate it!

[sylviahoke]

Excellent ! Great insight and very thorough. ! Thank you.~

[anupambanerjee]

that was copy book! pretty handy I must say. thanks!

[princesymenouh]

GREAT insights. Really, really, great insights here. Thank you. Thats gives a wider view on how to plan a brand strategy session... (seems there's some issues with the lipsynch).

[LTNyota]

This was great. It helped me to determine where I would like to stop as a Brand Strategist. There are certain parts of this process that bring me joy and that is for sure the portion from strategic direction through verbal expression. Then I'd like to hand designing the visual expression off and just manage that portion. I do have a touchy question though, what do you do if you have a client that only cares about the visual expression portion of the Brand Identity and doesn't want to anything with messaging above and beyond identifying their customer demographics? I am struggling with that now,

[pampompcreations]

Wonderful insights. Thank u so much Stephen👍

[khaledlab]

Best brand strategy channel ever. quick quiestion: when you were talking about physical collateral, you mentioned environmental design, can you explain what do you mean by that please?

[craigwright]

Awesome course and insight. I actually came across your work on your udemy course.

[newdaynewway]

Do you have any case study of project in which you have applied all these things?
And 2nd thing is, your course include all these deliverable including marketing deliverable or just brand strategy deliverable?

[vishakhalaumas]

Hey Stephen, just landed up on your youtube channel and I am amazed by the quality of content and knowledge you provide! I have a few questions:
1) Is it possible to be a brand strategist without having experience in designing? I do have experience in content writing and marketing.
2) According to your experience, do most companies hire brand strategists on freelance/contract basis or do they hire them on payrole (full-time within the team)?

Thanks for the goldmine of information that you are providing!

[christianelisha]

Please I would like to know the application or website I can use as a freelancer to manage my finances and another I can use to organize my visual brand Identity Design and communication with clients like invoicing.

[bhatakti_bindu]

Hi Stephen,

The deliverable compilation is highly informational and effective.
This helped me to curate the services based on my expertise rather that going in all direction.

[axelrobleszoal]

I'm glad I found your channel. Is there a way to know the ROI of the application of the brand strategy, or how much can it be measured? By the way, thank you so much!

[godwin_njoroge]

Learning so much from this channel man. Is it possible to become an expert at both brand strategy and identity? Or is that biting off more than one can chew?

[benstanbury]

If you were naming the brand, would this be the first of the Brand Identity Deliverable (before logo)?

[AngiesCloseFriends]

So is it possible to do all the branding and do only a part of marketing ? Like I know how to do Content marketing but would I just not bother with that ? even tho it's a service I can provide ?

[tomreynolds]

Hi Stephen, thanks for the video found it really useful! I assume a brand’s chosen archetypes are defined in deliverable #4 (unique positioning)?