What is Customer Journey? - Social Proofy Marketing 101

The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand.

One customer journey example may look like this:

1. Notices an advertisement on the subway with a 15% off discount code and searches the brand directly to do some initial research on their mobile phone.

2. Later, browse product pages on their mobile desktop and add an item or two to their cart but after calculating the cost to purchase, decide to hold off.

3. While web browsing, receives a specialized offer for an additional 5% off through a Google AdWords campaign after and revisits their open cart.

4. Proceeds to checkout, updates discount code and makes a purchase.

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