'What is neuro-nonsense?' a talk by Anthony Jack about over-hyped neuroscience research.

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Talk given to the department of Organization Behavior at CWRU about how brain imaging can be used and misused to inform our understanding of cognition, particularly in the context of applied fields such as management and education. The talk addresses the hype and overstatement that often surrounds neuroscience research, and argues that the problems are not just limited to popular coverage but also to academic work. The talk focuses on a critical review of the Harvard Business Review article "Your brain at work" by Adam Waytz and Malia Mason. Speaker is Prof. Anthony Jack, Dept. Cognitive Science, Case Western Reserve University.
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The two systems are taking in visual information versus audio information.  The dual process in cognitive theory of multimedia learning says that when the brain takes in information from these two processes into sense memory, then those two sources of information enter into working memory to form pictures and sensations that integrate with prior knowledge and this coupling causes learning.  When learning, information moves into long term memory for practice. Once practiced it becomes knowledge. 

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To summarize: During a specific task, there might be multiple things going on, ranging from the full span of cognitive and affective processes. Having one brain region which lights up during a task doesn't necessarily tell you whether the region in question is performing a cognitive or an affective task. Furthermore, there is a inference problem (e.g.: inducing certain functions from certain regions and vice versa). To summarize the summarization: It might be rather foolish to assume that any brain region is responsible for something as specific as tweeting or eating a sandwich with a certain kind of cheese on it. Rather, it is more reasonable to assume that functions carried out by certain regions are more abstract and brain regions, whether networked or otherwise, relate to more general functions rather than specific ones.

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when he say he feels he means that he's body send signals to his brain. if he had been a brain in a jar, he probably would not feel a thing other than headaces.

primodernious
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I think neuroscience is not practical but theoretical... meaning it has no practical value.  Motivation as well as learning have great purpose in brain development.

Cognitive, affective and psychomotor opportunities for processing enable people to expand consciousness.  Moving from unconsciousness to mystery to belief to thinking about to feeling about causes acceptance, participation, experience, realizations and becomes knowledge in the brain. 

Self-regulated behavior based on intention and purpose builds self-esteem and higher motivation and brain function.  Trying to map lights going off in the brain to predictable behaviors ignores E=Mc squared... or my energy equals the mass of my body moving to the tune of the light bulbs going off in my head... which is essentially triggered by one's ideas and the actions they choose to move that energy. 

Can we please move beyond reptilian stimulus - reward reasoning.  We are moving at the speed of light and it would be nice to see our lights be read more aptly. 

Depression is a function of economics and politics and social disengagement due to lack of opportunities to excel and prosper.  Nothing more.   Make room for everyone to prosper and both depression and poverty will end. 

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