How to create a content strategy for ANY brand

Today I'm sharing my formula for how to build a content strategy for any brand! Whether you're looking to build up your own personal/freelance brand, or you're consulting with a client who needs some help, this episode will provide you with a solid roadmap so you can get started right away!

Mentioned in today's episode:

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This video is not sponsored.

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

#SocialMediaManager #Freelancer #Entrepreneur

00:00 Hey, Hello
00:23 Content Pillars
02:37 Distribution Channels
04:08 Topic Ideas
06:46 Audience Research
08:47 Tactics
10:30 Question of the day

[KD-drgy]

Your content always comes through! I started watching/following/learning from you about 2 years ago and with your FREE info was able to land freelance gigs and internships. I'm now on my way to FT freelancing! And your long game pays off cause once it's in budget I'd 100% take your courses! Thank you Latasha! Keep it up!

[MelissaMenzel-mn]

Hey Latasha! I am brand new to all of this and just took a job doing it part time while I also pursue freelance writing (long term goals!). I have probably watched at least 10 of your videos in the past two weeks and I am SO thankful. Your information is so helpful and you are a great communicator! Plus stunningly beautiful. Thank you 100 times over.

[danitaharris]

What held me back from long form was constantly coming up with topics to write about. I’d try to write about everything. Then I found out about answer the public and also hired someone to gather my keywords and golden keywords for seo optimization. Put those into a binder and now I have created a content calendar so I know what to write when. In short. Having a plan and strategy prevented my long game.

[alaciaarmstrong]

You are my favorite online teacher when it comes to comms, content development & strategy and marketing. Sometimes, I just have your videos on in the background while I work - thanks for sharing your knowledge in such a friendly way, makes learning new things way less daunting!

[MarketingHarry]

Any brand can benefit from this content strategy! As for the distribution channels, I completely agree with you. Answer the Public is a great source, Reddit too, and most of the mentioned options in this video.👌

[chaneloldham]

This video is so valuable! Right now we’re focusing on Instagram and dabbling a bit on YouTube. The struggle with YouTube is that creating valuable content takes a lot of time and there are so many variables to consider.

[RachaelNaabon]

I guess I'm the first to comment here. I've been waiting for this particular Video

[smz]

Content Strategy
Content Pillar ( 3-4 Content Pillar
when you confuse you loose
Can tie your pillar back to actual service you offer
Themes n content pillar
Focusing long bigger well though of- helped in SEO
Answer the Public
Tube Buddy
SEO optimized Title
Cora-Reddit and Twitter
Descript
Distribution channel
Target Audience
Strategic and tactics
Tactics-content calendar, trending, content formats
colours for each pillars

[anaoicar]

Thank you for this video! I am watching your videos like crazy lately, they offer me great guidance. (I note down everything too)

I will begin working with this beauty salon in Romania on Monday and I want to propose them a strategy until then.

What I did so far:
-Social Media Audit on their pages
-Sent them a 6 pages pdf with the metrics I can provide them each month and a little explanation on each metric

What I think I should do until Monday:

-Research what is popular on the beauty industry on each platform in Romania, Bucharest (where we are based)
-Study what other successful businesses on this industry do on their social media pages
-Establish exactly WHAT type of content we will post on social media
-Create a posting calendar for social media
-Study Google Analytics for beginners (I only know google ads) to prepre the plan for campaigns for them (analytics on what they have already posted, because I can see where they went wrong based on their current statistics)
-Create the ‘perfect customer’ profile so I know who we refer to and talk to them about it on Monday (it helps the ads)

What holds me back really is just the research part, I need to learn as much as I can until we can start testing the theory while posting. I am in charge of photo-videography and editing, on posting, on advertising and I think learning a bit of digital marketing as well will help me prepare their pages to sell their services better.

As I have experience as a social media moderator and video editor (1 year, 2 months) and I have a client whom I raised his tiktok account from 3k to 185k in this year, and the materials we made reached over 40Milion people online, on all platforms, so I know how social media works, but I need to study more the pro managing part, with more metrics than just the basic ones. Unfortunately, they want me to do everything and I need the money so I can’t really refuse, and I want to do the best I can to grow their pages in order to gain more clients. I really do not mind doing all of this, as long as I see results from my part as well, reason why I study this field more now.

What do you think of my plan? Any feedback is much appreciated!
Ioana

[FernandoTorresCanada]

Thank you for this video about content strategy Latasha, this is pure gold.

[lorenpaigesummers]

Could you do a show that focuses on grass roots non profit organizations? Awareness posts and gaining donors...

[hongjohnson]

Thanks for sharing about Answer the public, it's so helpful!

[sharonmb]

I can hug you, you just pushed me over the cliff in a good way! "Self"
I'm about to start out..."for about 3 years now🤭" ok but I've made progress...at least decided it's this year...already started testing the waters w some reels, insta posts and creating a FB page. Need to pluck up the nerve for TikTok still... but since you mentioned you can either do original or repurpose what you already have. However my long term platform YouTube I need to get going.
Have lotsa content already stored away over past 2 years ..and get inspired every week. Wish me 🤞 luck to progress

[edhinbenny]

Than you so much for this!
Right video at the right time🥰😊

[ablescott]

I love your videos. Very informative and gives a strategy. I really could use your help with promoting my brand. Lets chat. And keep up the great work.

[billliealim]

Hi Latasha. I just got hired as an SMM in an office. I had the basic knowledge of doing social media contents but this video helped me more in what to do for my future tasks.

[deborahwright]

this was great! I am on fb but I wanted to do yt because it's the long game. or even a blog but i don't like writing that much

[veganlunchmom]

This was so helpful.
I personally don’t like making reels. But I will once in awhile. I need to focus more on YouTube which was my main goal!

[cameronfowler]

Love this video! I'm actually getting ready for an interview for a digital marketing position so this video is prefect timing!!

[ajayveer]

The area I'm struggling in is to find clients. I want clients who have good money power so I could pay the person I'll employ and keep a marginal for myself too. So it'd be really helpful if someone could give some suggestion.