How to Create Content Pillars for Your Social Media Strategy

There is so much varying information out there on the "right way" to create content pillars - so, as a small business owner where do you even start?! 😅

Today I'm going to break down what content pillars are, my secret easy-to-use formula for content pillar creation, and how you can create content pillars using content you've already created!

// TIME STAMPS //
00:00 Intro
00:17 What are Content Pillars
01:02 Content Pillar "No-no"
01:34 My Content Pillars
02:18 My Super-Secret Formula
06:05 How to Come up with your Content Pillars

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// MY BUSINESS //
Enhance your content strategy to reach your social media goals, grow your business AND connect with your audience without spending hours on the internet every day!

I take pride in this crazy online space, and I have dedicated my entire business to helping other womxn who own small businesses in the creative industry. It is YOU who I create content for. It is YOU who I build relationships with. And it is YOU who I create products for! If this is you….

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[stevenonealproductions]

Good stuff Amber. Thank you. I got two take-aways from you:
1. Grouping by content pillars
2. Aligning content with timing.

Keep it up! 😊

[travelhumbly]

I am a travel mom and just rebranded … I thought I had it down on Instagram but, oh my! This video really helped me decide to schedule content in a different way. Especially for moms who want to travel with their little ones over the weekend ☺️💕 Thank you so much!! So glad I am just starting to post again on IG so I have time to re-order and re-schedule and follow your tips ❤️

[LizaSchizas]

I got to say, there was ALOT of value in this video about content pillars!

[modern_mind_coach]

Your video was fantastic! I wished that you had kept the names of the content pillars up on the screen longer so I could think about what you were saying as you describe their uses. Thank you for the high quality information!

[naomi.rogers]

totally agree with the importance of creating a plan for content creation. This approach has been a game-changer for me, especially when I started using Boost App Social to generate AI-driven content ideas. It's helped me keep my content fresh and engaging for my audience.

[Rubri.C]

Ok so basically topics that align with or centered around your business

[hataishkumar]

I've already started to brainstorm content pillars for my social media strategy, and I'm excited to see how this will help me to create more effective and engaging content. I'm confident that this is a key step in growing my social media audience and achieving my business goals.

[LovelyKyla]

I liked this at the beginning and then I wanted to press like again midway through. This is truly helpful for me especially your examples! I finally have my content pillars identified and I feel more confident moving forward already.

[danstrauss]

Awesome video, most businesses don't know where to start when trying to develop a social media strategy. This advice can transform their entire approach.

[MichelleKingg]

Thank you for sharing! Such a valuable video! 🤩

[krish]

This was the most helpful video I’ve seen on content pillars! So many experts and creators tell you to understand your audience and create content FOR them, but you’ve broken down HOW to do that. Thank you!!

[asmaramalik]

I am going to follow this step-by-step process for my page 😊. Thank you so much

[desireekonan]

And you've just got a new follower! You do an amazing job Amber. Thank you!

[unwanaakpabio]

I'm happy I came across this video. The explanation was very clear

[peachysweetmusic]

This video is super thorough and awesome!! 👍🏾👍🏾 Thanks for the tips 💜

[kalynnzuill]

Dropping gems! Subscribed and liked instantly. Thanks! 💜

[kikiscoven]

Your content is SO helpful!!! Thank you for making such clear and actionable info ❤

[keilyveras]

Amber, I just found you and I want to thank you so much for this video! It was super helpful and I know now know exactly what to do now. ❤

[manifestaionmamma]

THANK YOU SO MUCH FOR THIS VIDEO THAT IS CLEAR AND GET STRAIGHT TO THE POINT!

[mightycooks]

You helped me clear my mind. Thanks a tonne. ❤