Why did Adobe buy Figma?

Since 1982, Adobe has dominated the software market. Responsible for such products like Illustrator, Photoshop, After Effects, and inventing the PDF… But what if I told you that half of those products I just listed were acquisitions? In fact, in its 40 year plus existence, Adobe has acquired over 50 companies.

Just recently, Adobe announced they would spend $20 billion to acquire Figma, 4 times the price of their next highest purchase. History tells us that Adobe will adopt Figma as one of its own and Figma fans have nothing to worry about in regards to the product being shut down… or does it?

In this episode, we’re going to look at two key acquisitions made by Adobe that differ wildly with the eventual fate of the product. From there, we can draw insight on what lies ahead for Figma, Adobe, and the greater SaaS world.

00:00 Introduction
00:58 Photoshop
02:52 FreeHand
05:09 Figma
07:03 Reasons for Concern
08:18 Summary

[paddlestudios]

Will we see the rise of another dominant SaaS company or are all products destined to be bought by those that came before?

[liannalopez]

I never usually comment but this was amazing definitely helped me with my school project, thank you!!

[Razax]

Loved this explanation. Great amount of effort seemed done in making of this video and hoping Adobe won't end up Figma or turn it into subscription. Looking forward to more content. Subscribed! ♥