FB Ads Key That No One Talks About

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  1. Chris Blair ECom
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If I'm losing a little bit of money on FB or breakeven I don't care because FB don't pick up some purchases and especially viral purchases. I go by AOV (average order value). My average AOV for my store is $37. Sometimes, I get a CPP at $30 and leave it if my Cost per link click is cheap. When I calculate my advertising spending for the month, COGs, fees, and I'm profitable. Just goes to show you can't rely on FB data all the time.

jimmysmith