Getting Leads From Facebook Just Got A LOT Easier

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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Mentioned in this video:

I Found An EASIER Way To Scale Facebook Ads

How To Generate Leads With Facebook Ads (Low-Cost)

How To Create Facebook INSTANT FORMS To Generate Leads

[Benga-Eno]

You're my #1 go-to source for anything associated with FB ads!
Thanks, Ben!

[marilouburnel]

Thanks Ben! I'm used to Facebook engagements ads but new to leads. Got my first lead an hour ago with those Facebook forms. Way cheaper than attending a trade show to get leads, that's for sure... Thanks again!

[esteban]

Thanks Ben! This looks like a new feature that is actually helpful, I'll give it a try.

[ShivaCharanGV]

Interesting! Glad Facebook added this feature, all these years we'd only 2 options for lead form more volume & higher intent. Thanks for making this video Ben, Helped. But, I see the time it takes for us to create this rich media form is the same time a user needs to fill in all the details or read all these details before filling the form.

[Deepssb]

Hi Ben, thank you once again for an amazing tutorial. I have an official playlist with all your videos now ready to watch back to back 🤭

[geoffreyhaines]

amazing, thank you so much for your videos. Improved my business page beyond belief, thanks again Ben.

[SalesRemedyUK]

Thanks Ben great video and super helpful in understanding this format, going to test now.

[alexroman]

Thanks a lot for the time spent to give us this very valuable information! Best of luck!

[recruitcrm]

Incredible breakdown! This tutorial surely makes it easier to generate quality leads🙌

[zackaelll]

Awesome video! I did see the rich creative option but didn't go further looking down the options!

[haroonafridi]

Haven't used this but I'd assume it will increase friction to the process and i also think giving too much info might kill the curiousity of the prospects and they might not leave their contact details.

I think the focus should be on the quality of the ad so they are hooked and curious just enough to leave their details to know more.

Once you have their number, all you need to do is call them 8 times over 3 months until they either buy from you or block you.

[paulmaher]

Thanks Ben, your videos are really informative and well presented. How do FB charge for lead forms? Is it each time your form is displayed, per initial user click (even if the process & form sumbission isn't completed by the user) or per form submission?

[sivaguru]

This is really interesting. Thanks you, Ben!

[nomanmir]

First of all most, very good video Ben! I have a question. I have a online fitness coach, where am running ads. Do you think, it will be relevant for him aswell and will it work do you think

[andrewmartinez]

Thanks for making awesome informative videos that I don’t have to put at 1.5 speed every time. Subscribed! (And I’m picky with my subs! 😈)

[jvzzyj]

Can you please make a full testing tutorial video? Testing targeting, interest, audiences, creative and copy all in one video. I would love that!

[WKMSNSHG]

Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :)

I have a question regarding how to reach extremely niche target groups using your campaign structures.
Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.).

How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month?

My idea is to setup a Advantage Budget optimization Campaign with different ad set for
1) warm audience and
2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low.
3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches
4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches

Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warb audiences + warm audience based Lookalikes.

Thanks a lot again for the great work and education!
Elias

[nissanyoneama]

Ben! I have a question. In a previous Q&A video you said that the step of the funnel doesn't matter when choosing the campaign objective. So let's say I'm selling a product and my marketing strategy consists of 3 different campaigns (top funnel, mid, end). I want to warm up my audience. I will create these 3 campaigns all with the same "conversion - purchase" objective?

[beachesresidentialrealestate]

In your example, is there a way to send them to a calendar to schedule the appointment?

[GuyHarley]

Thanks so much for all your great content Ben it's incredibly helpful.

Would you recommend running these lead ads to generate intro meetings to cold audiences if I'm selling a high ticket service (web design)?. Or would you suggest first running one of your omnipresent campaigns to first warm up the audience before I run one of these lead ads as part of a retargeting campaign?