How to Test CTA's: Split testing ad-creatives.

Unlock the secrets of effective Call-to-Action (CTA) strategies with our guest Jake Carp who is the Co-Founder of Steppen, the #1 Gen Z fitness app, incorporating habit formation research and gen z behavioural trends to help young people build a healthy habit around fitness. He's 22 years old and have a commerce, computer science degree at the University of Melbourne (technically still studying).

Join us as we dive into the world of A/B testing, where we compare the impact of different CTAs on ad performance. From "Install Now" to "Get Fit Today," we've put each variable to the test with identical creatives, locations, and interests. Discover the results within four to five days and find out why "Download Now" emerges as the clear winner with a 1.5% Click-Through Rate (CTR) and an impressive 25% Conversion Rate (CVR).

#appmarketing #ABTesting #CTASuccess

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