BRAND EQUITY

This video details the meaning of Brand Equity, Top 10 most powerful global brands and their value of brand equity, and the consumer perception dimensions based on which the brand equity could be measured.
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MARKETING PROCESS

MARKETING MIX- 4Ps

PRODUCT- Meaning, Levels, and its' Classification

WHAT IS THE REAL MEANING OF MARKETING?

FUNCTIONS OF MARKETING

MICRO ENVIRONMENT OF MARKETING

MACRO ENVIRONMENT OF MARKETING PART 1

MACRO ENVIRONMENT OF MARKETING PART 2

MARKET SEGMENTATION

MARKET TARGETING

BRAND POSITIONING- PART-1

BRAND POSITIONING- PART-2

PRODUCT- WHAT COULD BE MARKETED?

INDIVIDUAL PRODUCT & SERVICE DECISIONS

PRODUCT LINE & MIX DECISIONS

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