Brand equity

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If we let them, marketing people will refer to each of our products as a brand. This practice is wrongheaded and corrosive. So we shouldn't let them.

#ProductIdentity #BrandIntegrity #MarketingMisconception #ProductvsBrand #BusinessPerspective #MarketingStrategy #BrandRecognition #ProductDistinctiveness #CorporateIdentity
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Absolutely accurate. I’ve been saying this for years, just not as succinctly as JRM.

“Branding” is largely junk science.

tradingken