Brand Equity Explained

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.
Copyright Mark Wolters 2019
Filmed in Savannah, GA
Topic 10: Branding

#marketing #branding #equity

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[noestaenchino]

I love the excitement he has while he explains!

[mussabeltayeb]

Financially brand equity = market value minus book value.

1. Brand awareness
2. Perceived value
3. Brand associations (quality, cheap, fast, )
Brand loyalty

Financial side (willingness to pay more than for competitors)

[seannwakefield]

Thank you so very much Professor. I’m doing a module on advertising and marketing in university now and this really helped me with my assignment. Thank you for the awesome explanation.

[roguetrader]

Thanks for that video Professor! It added some valuable insights to my knowledge about brand management. Keep up the great work, I had been watching your videos since my 1st year of university 3 years ago and always enjoyed them.

[nathaliamou]

It was a great video, really helped me out! Thank you so much! ;)

[mariehodus]

amazing! thank you for your job and explanation prof Wolters :)

[elijahmazuba]

Hi Prof, this is Elijah from Zambia a marketing student, studying a diploma in marketing offered by the Zambia institute of marketing. i enjy your videos and helps me to prepare more and more for my exams, thank you. wishing to get in touch with you anytime soon

[fahmidaalam]

thanks sir you explained it very well :)

[FamilyonStandby]

Woah. I don't think anyone would ever choose RC over Coke, regardless of price lolol

But on a serious note, how would you go about calculating the brand value? Say I'm a small business owner trying to figure out where i sit in the market. What's my brand worth versus the business as a whole?

[iamkman]

Who the heck is playing the Trumpet 🎺 🤔

[tosht]

I'm not disrespecting people who are influenced by brand because it works across all demographics indeed but an example that I always talk about is kind of interesting. Children and the naive are REALLY influenced by brand, eh? One of my best friend's young daughter was super into Barbie so one birthday I bought her some really cool stuff from a specialty toy store. A quasi-custom doll that looked like her. Some neat educational yet fun toys. Also a cute coat, ear muffs and gloves. I was pretty proud of myself. Didn't care. Ignored everything and played with the damn Barbie all night. 😐😬

[jeenekakaaran]

Why the music behind ? Was better without it. But thanks

[honeyzune]

Thank you, Sir. Now I got it. I have been confused it a lot.