How To Build Brand Equity (10 Simple Steps)

Learn how to build brand equity, grow your brand and increase brand awareness with this 10-step process.

#brandequity #brandstrategy #brandingtips

What Is Brand Equity VIDEO LINK

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In this video, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you.

First I’ll give you a quick brand equity explanation so you understand the meaning and importance of this branding term.

Then, I’ll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques.

Building Visual Awareness
Using Effective Positioning
Communicating Your Brand Difference
Engaging With Brand Personality
Leveraging Brand Storytelling

By the end of this video, you’ll have an actionable plan to begin growing your brand equity and the value of your business.

0:00 How To Build Brand Equity (10 Simple Steps)
1:16 #1 - Build Visual Awareness
1:44 #2 - Go After YOur Position
2:16 #3 - Stand For Something
2:40 #4 - Communicate The Value Of Your Difference
3:19 #5 - Engage With Personality
3:57 #6 - Leverage A Unique Tone Of Voice
4:42 #7 - Deliver Consistent Messaging
5:23 #8 - Tell Stories
5:55 #9 - Be Accessible
6:32 #10 - Show Up Consistently

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[horvuochna]

1. Build Visual Awareness
2. Go After Your Position
3. Stand For Something
4. Communicate The Value Of Your Difference
5. Engage With Personality
6. Leverage A Unique Tone Of Voice
7. Deliver Consistent Messaging
8. Tell Stories
9. Be Accessible
10. Show Up Consistently

Thank for sharing the great tips👍

[wildfirepatchouli]

Perfectly done. No wasted time. All content is helpful

[naiyon]

An excellent example of what's being taught is a brand in West Wales called Hiut Denim. They follow your process to the T, and they're successful.
something I'm interested in is, believe it or not, setting up a brand as a graphic design agency. I find helping other brands and business build themselves quite straightforward, but for some reason or other when it comes to my own brand, I struggle :(

[Evoqueen]

Hi 🙋‍♀️ Brand Master! Question: How can price strategy and tactics play a role in positioning a brand and building brand equity? 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔