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Brand Value and Brand Equity
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Brand value and brand equity will be defined and differentiated in this short video. The importance of consumer perception and branding will be discussed.
Many thanks to the following:
University of Santo Tomas (UST)
Miriam College
College of San Benildo-Rizal
Pamantasan ng Lungsod ng Marikina (PLMAR)
San Beda College-Alabang
Philippine School of Business Administration-Quezon City (PSBA-QC)
Many thanks to the following:
University of Santo Tomas (UST)
Miriam College
College of San Benildo-Rizal
Pamantasan ng Lungsod ng Marikina (PLMAR)
San Beda College-Alabang
Philippine School of Business Administration-Quezon City (PSBA-QC)
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