What is Brand Equity

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in this video we explain What is Brand Equity. Brand Equity is a very relevant concept in Marketing and Branding, and is critical for the development of relationships with consumers and create value and equity for the firm.
Brand Equity has drivers and outcomes and is based on the knowledge, image and experiences generated through a thoughtful brand strategy.
Brand Equity explained on 1-2-3 !
  1. Sergio Olavarrieta 💡
  2. brand equity
  3. what is brand equity
  4. brand equity explained
  5. brand equity model
  6. consumer based brand equity
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