Connected TV vs. OTT (Explained)

In this video we explain the difference between Connected TV (CTV) and OTT and also a few common terms that could be confusing.

CTV = Connected TV | 00:19
A TV that is connected to the internet.

OTT = Over-the-top | 00:43
A device that connects your TV to your content.

CTV & Advertising | 01:43
Why CTV matter to advertisers.

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#MarketAndHustle #CTV #OTT
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[thomaspearce]

OTT is not a device that connects your TV to content. OTT is the delivery mechanism for TV/video content online. Roku enables a TV to connect to OTT video content.

[johnh]

good stuff. leaving a comment so the algos give you props haha

[MalcolmDrew]

Didnt help me to reconnect my firestick to lg smart tv. They list roku et., but not amazon firestick in ott option.

[AfroWasiu]

What type of ads work best for CTV advertising? For instance, it's good for music videos to be ads on YouTube videos, but probably wouldn't be good for CTV. Are there any examples of best ads optimized for CTV? Thank you

[highbidder]

Well written and explained video, but it ignores the cost of Targeting and assumes that most of the viewing is on CTV ad insertable channels (most viewing is on channels not insertable) It also assumes that most targeting results in an ad that was placed correctly, was not duplicated, ran for the full allotted time, etc. When I watch CTV or OTT, the vast majority of the time, the commercials are duplititious, clipped and otherwise worthless to the advertiser. The CTV and OTT tech stacks get paid, so no one is watching how the advertiser is getting near zero value for their dollars.

[bigbob]

Where are these exchanges and how do you buy ad space directly?

[ben_joven]

You’re like the David Blaine of ads 💪🏽

[criticalthinker]

Dec 31, 2024

I think Chromecast devices are both OTT & CTV