What is OTT and How Does it Work? Over-The-Top Explained

What is OTT and how does it work? In this video, I'll cover all things Over-The-Top (OTT) streaming and how you can start your own streaming service.

We'll go over what OTT is, why it's relevant, and how it can transform your business.

We’re in the middle of the OTT revolution, The video streaming world is experiencing a growth spurt, unlike anything we’ve seen before. There’s been a 30% worldwide increase in people using an OTT streaming service just in the last few months.

According to the Digital Marketing Outlook, the number of people worldwide that are using OTT video streaming services is set to grow 25% by 2025.

And, if you’re on the fence about getting your video content online, this video just might change your mind.

By the end of this video, you’ll understand these 3 things:
1️⃣ What exactly Over-The-Top (OTT) is
2️⃣ Why it’s considered the future of video content consumption
3️⃣ And how OTT can help you make money

But what is OTT? and how does OTT streaming work?🤔
OTT stands for over-the-top as a reference to the way viewers skip the traditional cable, and stream video content and other media -- via the internet -- straight to a device like laptops, smartphones, OTT boxes, or smart TVs.
Even though OTT has been around for a while, it’s just now becoming mainstream enough to earn its place in the media.
And I noticed that there’s a ton of confusion about some key terms that get mixed all the time.
These are:
🔵OTT devices
🔵OTT streaming service or content providers
🔵OTT apps AND
🔵OTT platforms.

It’ll make sense, I promise 😉

Let's get started:
0:00 Intro to OTT Streaming
0:59 What is OTT?
1:50 OTT Devices - What they are and how they work
2:14 OTT Streaming Services & Content Providers
3:30 OTT Apps - What is an OTT Video Streaming app?
4:07 OTT Platforms Explained
4:36 What is OTT so relevant?
6:36 How can OTT transform your business?

👨‍💻 Have any questions, tweet at me: @pjtaei

Stay tuned for more awesome content like this.

[vintageretromanmusic_official]

Great video! I didn't know about OTT before this video, yet I work in Digital Marketing and it was helpful. I just subscribed and hit the bell my friend!

[srinivasbn]

Good Explanation, had a basic question, Even Youtube can stream the Video content over internet, and youtube is also popular over a period of time and default choice of people. So what is that extra thing OTT is doing that is not in Youtube?

[Vikram]

Great video, can you please clarify if everyone goes OTT way then how users will find about them ? Small content creators doesn't have money like Netflix, Hulu for marketing

[marcossaturno]

An ongoing revolution, for sure
Long live to OTT!

[BP-kcdj]

Please please redo this and stop selling the idea vs. telling us about it. Good content but the buzzwords and "you can get rich too with OTT" sort of lines are annoying and make the video hard to watch.

[felix-ubln]

thanks for all these explanations... Now everything is fine and comprehensive

[geetaalousious]

Thanks PJTaei, very informative about new things for seniors 😂like I'm 👍.

[texaschristian]

Thanks very informative. What is the cost?

[jukeboxlia]

Thanks so much for this info! It clarified some things. I do have one question - is it possible to have this service without having your own videos?

[OperculumAudio]

Came here for Steve Duda, left with Netflix Subscription

[locbac]

Bruh I thought this video was about ott compression.

[privacyprivacy]

I could not imagine how these big companies would like this situation tied to services Wow

[goodm]

The pricing tier shows only Uscreen Plus as eligible for mobile and tv apps. What does that mean.

[InvalidUser]

I thought this was that one sound design plugin smh.

[josiabiyoghe]

How to create a collaboration with someone without having your video? What can you tell to that person if you want to use his video?

[henrysegarra]

i we like to whash the work usa make money online or whash yutube or tik tok creat sure