OTT (Over-the-top) advertising explained | OTT vs. CTV

preview_player
Показать описание
Hi there!

In this video, I am going to talk about all the below in detail:

1. What is OTT (Over-the-top)
2. OTT vs. CTV
3. OTT advertising
4. Advantages & disadvantages of OTT advertising

This is a trending topic in digital marketing and is an interesting one to discuss, specially today when most people are accessing OTT content through famous providers like Netflix, Hotstar, Amazon Prime, etc.

Though watching the whole video would help you have a better understanding but shared below are the time stamps for your reference:

1. What is OTT: 1:30
2. OTT vs. CTV: 4:20
3. OTT advertising: 6:46
4. Disadvantages of OTT advertising: 8:11
5. Advantages of OTT advertising: 9:15
Рекомендации по теме
Комментарии
Автор

Informative.. Thank you for sharing ❤️

swatiarora
visit shbcf.ru