Why You Should Run Ads on Connected TV

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What the heck is CTV? In this video, Ignite Visibility CEO John Lincoln discusses CTV (Connected TV) and how you should use CTV to create YouTube Ads to integrate it into your marketing plan.

How can YouTube CTV ads improve your video action campaign results?
1. You can efficiently reach current and new audiences
2. You can drive a full-funnel campaign and measure the effectiveness throughout your campaign
3. You can target the same audiences on your CTV ads as your YouTube ads
4. You should use this as a template to stream your video ads across other streaming services

Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


#digitalmarketing #internetmarketing
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Great video!

Wondering your thoughts on how reliable or accurate the Google weekly estimates are when setting up an 15 sec in-stream ad targeting TV devices? It seems like a lot of impressions for little ad spend.

stevemathewson
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How do you run ads on connected tv? Is it specific to only YouTube? If I place an ad on YouTube, is it going to show on CTV?

aderinolasmith
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