Complete Google Analytics 4 Course for Beginners (2023)

GA4 is the new Google Analytics tool that will replace Universal Analytics in less than 1 year (a bit longer for 360 properties). If you are a Digital Marketer, you need to get used to this tool as soon as possible not to be taken aback by this big change. We do know that changes can be daunting but no worries - Sofiia has created this beginner-friendly GA4 tutorial so that you can learn the basics and get started the right way.

In this tutorial, she will take you from installation all the way to some really cool custom reports that you can build to measure what really matters to you. Sounds good, right?

So sit back, relax, and start your GA4 adventure today!

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OUTLINE

00:00 - Introduction
00:18 - What is GA4?
05:13 - Creating a GA4 account
07:43 - Setting up a Data Stream
09:27 - Implementing GA4 on the Website
11:40 - Verifying GA4 Implementation
12:30 - GA4 Event Types
15:35 - Implementing a GA4 Custom Event via GTM
18:50 - Testing Event Setup
21:38 - GA4 Standard Reports
39:13 - GA4 Explorations
41:41 - Creating a Free-Form Exploration
47:52 - Outro

[canadiancentreforarchitecture]

Very nice to see a woman presenting this information for a change! Not all SEO experts are men.

[prasadveer]

Hi, Sofiia could you plz make a video on how to create Audiences in GA4 for Google ads?? Like cart abandoners, converters, non-converters, specific time spend views, product views, etc??

[charanraja]

Love this video, I think I’ve watched it four times.

[kaan-xlml]

sofia you are awesome. you are not only pretty at the same time have a unique teaching style. I learned great things. appreciated

[jesusgonzalez]

Wow, this is one of the best video tutorials I've come across. Thank you! A side note, will you be doing a video on creating an Event metric without using Google Tag Manager?

[visuo.oficial]

Thank you a lot! This helped me a lot to understand and have and overview of GA4!

[zest]

Thanks. Would like to see more content on essential custom metrics, custom dimensions and reporting for custom events in GA4.

Also a GA4 cookie setup from scratch would be awesome.

[herwipotah]

Thank you so much! I was really looking forward to it

[sachinkalotra]

Very informational thank you for sharing

[LaToneaBookPublishing]

Do I need to change my old Google Analytics UA number on my website to the new GA4 number? Thanks for the information.

[fennasolvia]

Great Work. How can I move annotations from Universal to GA4?

[mohdkhan]

Hey i love your all videos and always watch every video of you. Now i have a qustion for you being a your student. I am facing problem on search ads. My ads was running i did choose maximize clicks so iit was working after one day i have changed my bids maximize convesrion but now ads not running . Please Help me how to trouble shoot this type of problems in ads .. often it happens many time in ads.
Thanks in advance

[milica]

Where can I find unique visitors and total visitors per month?

[claudiaariasgonzalez]

I have a question i can use google analytics 4 without a web page and without experience on it

[jacoffee]

Do you offer paid support to set up our GA4 Property?

[stephenbugden]

I think there needs to be some pauses in the presentation, just talking (reading from a script presumably) at a constant rate with no pauses and emphasis doesn't allow our minds to easily visualise structures. Perhaps an overview for each section would be useful. I switch off after a while, I keep going back and repeating, though it is quite late in the day for me. The only other way I could perhaps better follow the course better is to make notes, I'll try in the morning, hope my feedback is useful.

[richardjames]

GA4 is an absolute joke. Such a large regression from UA.

[rhapsodys]

...most supermodels says things like 'i dunno...? [twirls hair] ...world peace...?'... he he ...he...?' this supermodel however, talks intelligently.