How to Set Up GA4 E-commerce Tracking (Complete Guide)

So you are running your ecommerce store and everything seems to be working well. However, you would like to know how people are interacting with your products or services. This could seem like a mystery but do not worry since there is a way of doing it with the help of Google Analytics 4, Google Tag Manager, and some technical implementation that Julian will show you in this video. So relax and follow along while Julian shows us how to implement ecommerce tracking on your website.

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OUTLINE

00:00 - Introduction
00:13 - Overview
01:00 - What is an Ecommerce Interaction?
01:53 - What is a Data Layer?
03:36 - How to Deploy the Data Layer on Your Website
07:09 - Sending Data to GA4
10:42 - Purchase Tracking Example
11:33 - More Information

[chimichunguss]

Julian, I bloody love you mate. You have hands down the best content on GTM and GA4 and have been helping me learn so much about GTM over the years and I cannot thank you enough. Your explanation and walkthrough is so easy to understand and you can turn a noob like me into a decent GTM specialist then you’re a miracle worker. Bravo my friend!

[AhmedKhatib-cw]

The explanation and the street smart hacks were just too good. Dynamically using the plugins and triggers to have everything set up by itself without hard-coding your way through. Love it!

[riikkaalavuotunki]

Thank you so much! FINALLY I got my eCommerce set up. Thank you for the clarity and precise instructions.

[declanmorgan]

here is the values for the event names. I just copied from the video might save other from doing the same ->

[MrFarazy]

You are the true conversion tracking master. Thanks a lot for your guidance.

[ІгорЧугусов]

It took me three days to find this ten minute video.

[artak]

Better explanation than anyone else. Thanks

[mehrosenasir]

Thank you for taking the time out and making this video. I have a questiom, why do the item's price has so many zeros in GA4 debug mode and it shows correct on tagassistant?

[Slarus]

It helped me a lot! Thank you so much man! The only guide that worked for me!

[sadiechillingworth]

Great video! Can I confirm if you have to set up 'make a purchase' for every item on a website? So for example if you are selling four different types of tickets, you will need for different data layers? Thank you!

[GavinDavidson]

Excellent tutorial. Thank you for all your videos.

[MateuszMilo]

Thank You so much ! Really appreciate your work and already subscribing the channel.

[mizta_pita]

Wow. Thanks for this great video. Subscribed and smashed the notification button.

[alikhalid]

Great information video. What will be the process for the Shopify store to get the each and everything data. ?

[jairabaarde]

I'm having trouble with the accuracy of numbers. The figures for 'Purchase' and the Monetization Overview align at $43k each. However, there is a substantial disparity in the 'Ecommerce Purchases' Report, where the item revenue is recorded at $235k. While I acknowledge that Ecommerce Purchases may not factor in product discounts, the extent of the variance raises concerns. What could be the issue here?

[juanespinosareinoso]

Thanks Julian for such a nice and straightforward tutorial. I have a question: What happens with cookie consent in that case? As far as I know the cookie consent block users to be tracked by GA4 if they do not accept the cookies. However, should every event created with GTM not trigger if the user rejects cookies? There is a gray area around the topic and I am not sure if I should add a consent condition to all my events, including the ecommerce one just created. Do you have an opinion in this matter that could help me? Thank you in advance.

[linhphuong]

Hi Julian, thanks so much for your video!

[JustPlaynn]

@MeasureSchool, everything works as it should except in debug it does not show the purchase. (It shows up with the correct data being sent in tag manager though) Not sure what to do or if I need to worry about it. Thanks for the great content!

[CollinPorter-bece]

I don't see the 'items' column in my Google Analytics Debug View. I only see 'Parameters' & "User Properties'. Do you know why?

[Regina_Cal]

GTM got rid of the GA4 configuration tag type and now uses the "Google Tag" which is really getting me confused as I follow your set up and also follow the setup thru GTM4WP. It doesn't seem to be interchangeable. Maybe you can help me understand this. Thank you!