GA4 Tutorial – Get started with Google Analytics 4

Learn how to get started with GA4 (Google Analytics 4) in this quick-start tutorial. You will learn how to create a new GA4 property, add GA4 to your website using Google Tag Manager, and an overview of the reports. Plus, you'll learn about important differences between GA4 and Universal Analytics. Want to start using the latest version of Google Analytics? Let's get started!

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JUMP TO A TOPIC:
00:00 Introduction
00:44 Benefits of GA4
01:28 Differences between GA4 and Universal Analytics
02:41 Checking Google Analytics versions
04:21 Creating a GA4 property
06:24 Installing GA4 using Google Tag Manager
08:51 Overview of GA4 reports
11:59 Conclusion

#ga4tutorial #googleanalyticstutorial #googleanalytics #ga4

[jenniferhanscom]

Thanks Benjamin! As always, you offer a super clear and easy to follow instruction and I was successful setting up my new GA4 property.

[andriisiaskyi]

A simple and clear explanation, as always. Thank you

[richardlewis]

Thanks Benjamin - great video! Super clear, super helpful!

[naomikoopmans]

Benjamin this is another excellent video that you launched. Thank you SO much! I'm learning everything from you!

[IvetteOrozco]

Loved this video! Thanks for sharing this concise explanation of GA4

[vadym.leonov]

Thank you for clear prononciation and step-by-step guide!

[grindwithmal]

Thank you very much for this tutorial! This was great.

I did have a quick question: Currently on my GA4, my "Traffic Acquisition" sources shows just "Direct", "Referrals", and "Unassigned." It doesn't show other channels such as Email, Social, Organic, etc. My website runs on Bubble and I've added the tracking ID to my Bubble webpage + I've already configured the Google Tag on the page. Might you have an idea when I'm not able to view any other traffic acquisition sources?

[radresale]

Just what I was looking for, informative and concise. Thank you!

[xbass]

thanks Benjamin always a joy to watch your videos, great content!

[feryandriawan]

Hi Benjamin, can you help me with this?

What if i create 2 properties in one account from one website?
The first one, i use measurement ID in GTM and the second one using code that need to be pasted in head HTML. Is it allowed to do that? or, it will be counted as double?

[Josesergiodiasjunior]

Thank you, Benjamin! So, do you know anything about the differences between real purchases on the e-commerce platform and conversions purchases on GA4? My GA4 is not tracking a hundred percent of the purchases.

[filipedinis]

Benjamin, a question if I may: I activated Google Signals on my GA4 property, and I saw a major drop in users that G4 reports. I saw that is "normal". Any comment on this? Should I keep Google Signal active?

[fullyhousewifed]

Hi Benjamin! This is super helpful. Thank you so much! However, I got stuck in the part where I'm supposed to choose GA4 configuration. It is no longer an option. It says I must add both Google Tag and Googe Event. Do you have a tutorial for it? Thank you!

[elleummen]

So informative👌 How can I add annotations in GA4?

[recipesreviewer]

Hello, Can you tell me why results are NOT showing for Today? Is it any trick I have to set up? T

[SrivatsanRamasamy]

How to create report for The criterion is focused on countries with 2, 000 to5, 000 new users. Using the Google Merchandise store data and the custom date range of January 1 – April 30, 2023.?

[adammajeed]

HI,
How can i track seperate conversions for two thank you pages? should I use page path or page URL.

[Al_Quran_Record]

can you please tell me why ga4 google ads total revenue value change after one day ?

[dand]

Country vs Keywords... No longer available? Can't find it😔

[disturbingdevelopment]

@7:11 My tag manager page doesn't look like the one shown in this video. Creating a tag doesn't allow me to select a trigger for the new tag. Is this now redundant or are the instructions in a different location? If so, it would be great if you could update your instructions.
EDIT: My bad, I hadn't set up the Container yet. Now it's working...thanks Benjamin.